David Cunliffe is a big fan of bumper sticker slogans.
When he was elected leader by his union paymasters he exclaimed that Labour was no on a “war footing”, that they were going to “take the battle to National” and he even created a “war room” which now resembles the bunker of an under siege despot.
Today however he is challenging Rocky Balboa and describing the yet to be seen revival of labour’s electoral fortunes as a “fight back”.
Labour leader David Cunliffe says he is “not making light” of recent bad polls and insists his MPs are united behind him.
A string of polls has put Labour support in the mid-20s and Cunliffe said this afternoon’s caucus meeting, postponed to allow him to get back from delivering a speech in Nelson, would have some “earnest conversations about how we can do better”.
“I am sure that the caucus will be as determined as I am that we stick to our knitting and to our core messages about jobs, homes and families, and avoid distractions,” Cunliffe said.
He scoffed at suggestions that some in his caucus were “doing the numbers” on a leadership change.
“That’s nonsense, absolute nonsense. I am confident I have the full support of my caucus.”
Cunliffe insisted Labour could win the election, now less than two months away. The party was much larger, it had done more canvassing of voters and had better organisation to turn out the vote.
“Those advantages don’t show up until the polling [voting] opens,” he said.