Kevin Rudd has been described as a ‘grandiose narcissist’…now who else do we know who is just like that?
Australia’s Liberal Party had a secret campaign tool in the form of a personality diagnosis of Kevin Rudd which found him suffering from a disorder known as ‘grandiose narcissism’, writes The Australian Financial Review’s Pamela Williams.
Liberal campaign experts had sometimes joked to each other that public antipathy to Gillard meant they needed only to hang her photo on walls around the country and then sit back; but when it came to Rudd, they believed his messianic self-belief and micro-managing style would soon emerge to remind voters of why they too had lost faith in him the first time around.
The ruthless manner in which Rudd had been despatched by his own side in 2010 had laid the seeds. His successor Gillard had never explained why Rudd had been destroyed. Had she done so – invoking the tale of dysfunctional management which seeped out in any case – then Gillard might have at least partially headed off the public traction which Rudd was able to invoke later as a victim, and a prime ministerial victim moreover, unjustly dealt with.
The Liberal strategy to turn the focus to Rudd’s dysfunction was supported by a secret tactical tool. Read more »