McDonald’s has signed on with the Marine Stewardship Council to show that the fish it serves is caught in an environmentally responsible manner. Obviously some focus groups have told them that this matters to people.
However they have copped some flak including the certification of NZ Hoki for the New Zealand market.
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Some of the council’s decisions have met with wide criticism, including the certification of a fish called the New Zealand hoki that McDonald’s serves in some Filet-O-Fish sandwiches outside the United States. The council has also certified as sustainable fisheries for which scientists say the data is so scarce that any management plan is pure guesswork, including those of the Antarctic krill and the Antarctic and Patagonian toothfish. (more…)