marketing

Back in ya box El Presidente

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Via the Fish-gang tip-line.

Regular readers will know the Government has finally shut the door on the cartel-like rort that was (and still is) the little known Building Service Contractors New Zealand or BSC for short.

A reader has sent through the recent BSC AGM minutes. They’re interesting reading.

Some may know that El Presidente Patrick Lee-Lo got a slapping for attacking the $1b franchise industry – despite having so-called members actually being franchise members.

Looks like Paddy is doing a flip-flop and now sees the BSC as a franchisor keen on flogging off their recent CleanSweep event.

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Will the BSC now be seeking membership of the Franchise Association of New Zealand?   Read more »

What is the Health Committee doing?

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Sometimes you really have to wonder whether MPs actually think about what they’re doing.

Right now the Health Select Committee is having another bash at tobacco companies, this time wanting plain packaging. There’s a novel idea.

Slight problem though. In their desire to hammer Big Tobacco they’re creating a whole new world of marketing that exploits the whole plain packaging effort.

Doritos have come up with plain packaging for their Dorito’s chips. They’re keen as.

“Dominic Twyford, client director at Landor said the move would draw existing customers to the brand. “It will make existing customers feel like a part of the brand, mirroring the co-creation trend that is increasingly popular at the moment and attract new customers to try the brand,” Twyford added.   Read more »

**** the poor

Caution:  Language

(Please be sensible with your comments)

Saturday nightCap

Herald Editorial on Aussie supermarket bullying

The NZ Herald editorial discusses the Aussie supermarket anti-Kiwi sentiment.

A buy-Australian campaign in two Australian supermarket chains is a sobering lesson for the Green Party and anyone else in New Zealand who advocates the same thing here. The unfairness to suppliers from this country is exactly the effect a buy-New Zealand campaign has in other countries, though the scale of our market diminishes the impact on most of them and increases the damage to us.

The smaller a population, the less it can afford to favour its own suppliers – unless it wants to settle for a more limited range of goods and services, at higher prices, than the rest of the developed world enjoys. That is precisely the reason New Zealand is in the vanguard of global efforts to liberalise trade.

A world in which all markets are accessible to the most competitive suppliers, no matter where they live, is much more important to New Zealand than to, say, the United States or France, though they stand to benefit too.  Read more »

MBIE investigation into building products likely to resolve nothing

Lately the Housing Affordability politicking has turned its attention towards building materials – manufacturing and supply and how the industry is contributing to high prices through what appear to be significantly more expensive materials than are available overseas. The questions have led to an enquiry that seeks feedback from the industry.

Whilst the likelihood is a low turnout on submissions due to fears of being black listed by the big suppliers it is interesting that much focus is upon incentives and price fixing and what happens within the building materials industry to fix prices high, maintain that equilibrium and shit out competition.

Section 4 of the enquiry questionnaire entitled: ‘competition impact of strategic conduct in construction markets’ notes the following issue.

Issue: Lack of Transparency of Strategic Practices

‘Strategic practices such as the provision of rebates or targeted discounts have the potential to constrain access to distribution channels for building materials. The lack of transparency around their use also means the benefits that result from them are less likely to be passed to end consumers’.

What this is about is such practices as ‘cover pricing’ – the act of having a face price but offering rebates and incentives, loyalty schemes between merchants and tradespeople as well as other schemes.   Read more »

Ernst & Young has a brain fade: I know let’s change our brand…something young, hip…gay?

Ernst and Young has gone through a brand change, they decided to go from the full name to a more hip, young look…that turns out is also very gay.

Ernst & Young recently embarked on a massively expensive rebranding project. They’ve changed their logo, name, and company colours. In case you hadn’t heard, they’re now called ‘EY’. Delightful. Here’s their new corporate logo.

EY-ernst-and-young-4882966

 

Except that they apparently failed to hit up Google for the phrase “EY” at any point in the rebranding process.    Read more »

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10 Must have Labour/Green Discounts

10 Must Have Labour/Greens on their 10% Coupon Card – Observation by the Owl

The whole idea of having my power bill reduced by 10% by the Greens and Labour in a far-left economic country closely linked to socialism got me thinking about what other 10% discounts the Labour/Green government could do for me.

So I have listed my wish list below:

  1. 10% off my power bill (That is a given as already offered)
  1. 10% off my taxes ( this is simple to do and no one will complain)
  1. 10% off my fuel bill – very simple – just nationalise Marsden Point and that will control the price at the pump – NZOG shareholders will take a hit but so what!  Read more »

Green marketing has failed

This article by Joel Makower on Linkedin exposes a truth the green movement refuse to accept; people base their buying decisions on price and trust of a brand before the environment.

Sometimes it’s hard to face reality, especially when a dream is so alluring. And the alluring dream of green marketing is this: that consumers would cast a vote in favor of a more just and sustainable world whenever they shop.

But the reality has been vastly different. For well over 20 years, consumers haven’t been willing to vote with their dollars. The reasons are many and complex, but the result is clearcut: With the exception of some energy-saving devices, no green product has captured more than a tiny slice of the marketplace, at least in the U.S.

Think about it: No environmentally preferable car, carpet, cleaner, cosmetic, clothing, coffee, credit card or cell phone has captured more than 2 percent of its respective market. In most cases, sales of green products represent well under 1 percent of any given category.  Read more »

A to the S to the S

Advertising Strategy 101

– Choose an old man that people are slightly familiar with. Describe him as retro cool. People will warm to him immediately.

– Get him to shout out and gesticulate wildly. People like this and don’t find it intimidating or irritating.

– Then associate him with hip hop slang. People will find this credible and listen closely.

A to the S to the B needs to back to the drawing B to the O to the A to the R to the D.

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