marketing

The flag? Really?

John Key is man possessed.  He seems to want a flag change for his trophy wall

Prime Minister John Key is pushing on with a referendum on changing the flag, and will write to political parties asking them to join a cross-party committee in the coming days.

Mr Key named the referendum as one of his third-term priorities following National’s election win and brought it up at his address to the RSA national conference today.

He wants the committee to meet sometime this year to discuss how a referendum would take place and consider the legislation which would support the binding vote.

It is likely it will be a two-step referendum, with the first step as a run-off between alternative designs by the end of 2015, and the most popular of these up against the current flag around April 2016.

Deputy Prime Minister Bill English will also likely lead the process.

“We’ve had this debate roaming around for the better part of the last 25 years and we need to put it to bed one way or the other and make a call on it,” Mr Key says.

Mr Key believes the argument for a new flag is strong, but people are likely to be against switching flags because people don’t like change.

Actually, I think we’re wondering if we’ve run out of important things to do.   It seems such a change for change’s sake kind of thing for a Government to do.  If it was part of a move to a republic for example, then I can understand it.  But just to change the flag because… just to change it?

Read more »

Tagged:

A word on native advertising

Sorry to quote Andrew Sullivan twice in one day but he makes another very good point, this time on the media jumping boots and all into that they call native advertising.

Native advertising for those who don’t know is advertising dressed up as news….masquerading as an article.

I’ve been warning for a while that when established journalistic outlets whore themselves out to corporate propaganda through “sponsored content”, they are playing a mug’s game. The only reason these companies are paying these media outlets to disguise their ads as editorial copy is because they can still trade on those outlets’ residual reputation. But as native advertising cumulatively undermines that reputation, magazines and newspapers will lose their luster. Instead, corporations will simply fund and create their own pseudo-journalism directly, and cut out the middleman altogether.

This isn’t some future specter; it’s already here.

Read more »

Back in ya box El Presidente

image001

Via the Fish-gang tip-line.

Regular readers will know the Government has finally shut the door on the cartel-like rort that was (and still is) the little known Building Service Contractors New Zealand or BSC for short.

A reader has sent through the recent BSC AGM minutes. They’re interesting reading.

Some may know that El Presidente Patrick Lee-Lo got a slapping for attacking the $1b franchise industry – despite having so-called members actually being franchise members.

Looks like Paddy is doing a flip-flop and now sees the BSC as a franchisor keen on flogging off their recent CleanSweep event.

image002

Will the BSC now be seeking membership of the Franchise Association of New Zealand?   Read more »

What is the Health Committee doing?

image001

Sometimes you really have to wonder whether MPs actually think about what they’re doing.

Right now the Health Select Committee is having another bash at tobacco companies, this time wanting plain packaging. There’s a novel idea.

Slight problem though. In their desire to hammer Big Tobacco they’re creating a whole new world of marketing that exploits the whole plain packaging effort.

Doritos have come up with plain packaging for their Dorito’s chips. They’re keen as.

“Dominic Twyford, client director at Landor said the move would draw existing customers to the brand. “It will make existing customers feel like a part of the brand, mirroring the co-creation trend that is increasingly popular at the moment and attract new customers to try the brand,” Twyford added.   Read more »

**** the poor

Caution:  Language

(Please be sensible with your comments)

Saturday nightCap

Herald Editorial on Aussie supermarket bullying

The NZ Herald editorial discusses the Aussie supermarket anti-Kiwi sentiment.

A buy-Australian campaign in two Australian supermarket chains is a sobering lesson for the Green Party and anyone else in New Zealand who advocates the same thing here. The unfairness to suppliers from this country is exactly the effect a buy-New Zealand campaign has in other countries, though the scale of our market diminishes the impact on most of them and increases the damage to us.

The smaller a population, the less it can afford to favour its own suppliers – unless it wants to settle for a more limited range of goods and services, at higher prices, than the rest of the developed world enjoys. That is precisely the reason New Zealand is in the vanguard of global efforts to liberalise trade.

A world in which all markets are accessible to the most competitive suppliers, no matter where they live, is much more important to New Zealand than to, say, the United States or France, though they stand to benefit too.  Read more »

MBIE investigation into building products likely to resolve nothing

Lately the Housing Affordability politicking has turned its attention towards building materials – manufacturing and supply and how the industry is contributing to high prices through what appear to be significantly more expensive materials than are available overseas. The questions have led to an enquiry that seeks feedback from the industry.

Whilst the likelihood is a low turnout on submissions due to fears of being black listed by the big suppliers it is interesting that much focus is upon incentives and price fixing and what happens within the building materials industry to fix prices high, maintain that equilibrium and shit out competition.

Section 4 of the enquiry questionnaire entitled: ‘competition impact of strategic conduct in construction markets’ notes the following issue.

Issue: Lack of Transparency of Strategic Practices

‘Strategic practices such as the provision of rebates or targeted discounts have the potential to constrain access to distribution channels for building materials. The lack of transparency around their use also means the benefits that result from them are less likely to be passed to end consumers’.

What this is about is such practices as ‘cover pricing’ – the act of having a face price but offering rebates and incentives, loyalty schemes between merchants and tradespeople as well as other schemes.   Read more »

Ernst & Young has a brain fade: I know let’s change our brand…something young, hip…gay?

Ernst and Young has gone through a brand change, they decided to go from the full name to a more hip, young look…that turns out is also very gay.

Ernst & Young recently embarked on a massively expensive rebranding project. They’ve changed their logo, name, and company colours. In case you hadn’t heard, they’re now called ‘EY’. Delightful. Here’s their new corporate logo.

EY-ernst-and-young-4882966

 

Except that they apparently failed to hit up Google for the phrase “EY” at any point in the rebranding process.    Read more »

Tagged:

10 Must have Labour/Green Discounts

10 Must Have Labour/Greens on their 10% Coupon Card – Observation by the Owl

The whole idea of having my power bill reduced by 10% by the Greens and Labour in a far-left economic country closely linked to socialism got me thinking about what other 10% discounts the Labour/Green government could do for me.

So I have listed my wish list below:

  1. 10% off my power bill (That is a given as already offered)
  1. 10% off my taxes ( this is simple to do and no one will complain)
  1. 10% off my fuel bill – very simple – just nationalise Marsden Point and that will control the price at the pump – NZOG shareholders will take a hit but so what!  Read more »