Len Brown really loves splurging money, especially if it is other people’s money.
Now he is looking at blowing $500k on a re-branding exercise for Auckland.
Auckland will have spent half a million dollars on a new image and catchphrase by the time its “Global Auckland” branding project is completed next year.
It will be money well spent, says the head of marketing for Brisbane city, which recently went through a similar exercise.
Auckland is aiming to develop a brand to help attract more international visitors, events, skilled migrants and investment.
Global Auckland kicked off in April, and Aucklanders won’t learn what their new catchphrase is until mid-2016. Read more »