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After surpassing the U.S. as the most obese country in the world in 2013, Mexico is taking action against ads for high-calorie food and soft drinks.
Ads featuring those items will be banned on TV between 2:30 and 7:30 p.m. on weekdays, and between 7:30 a.m. and 7:30 p.m. on weekends. The ads will also be restricted in movie theaters. Mexicans, who have the highest rate of diabetes in the world, are also the world’s largest consumers of sugary drinks, with an average of 163 litres per person a year.
It is only a matter of time before the health nazis start pushing for similar bans here…Duncan Garner will push this hard out for sure, as will water salesman Tony Falkenstein.
Meanwhile Coke and Frucor and other soda manufacturers should prepare themselves for a hammering that their blond, ditzy, PR maven won’t know what to cope with.
Mexico is restricting television advertising for high-calorie food and soft drinks, as part of its campaign against obesity, the government says.
Such ads will be banned with immediate effect on terrestrial and cable TV between 14:30 and 19:30 on weekdays and between 07:30 and 19:30 at weekends.
Restrictions will also be imposed on similar ads shown at the cinema.
Seventy percent of adults and 30% of children in Mexico are obese or overweight, official figures suggest.
Overall, 40% of commercials for soft drinks, confectionery and chocolates will disappear from TV, in favour of products which “meet nutritional standards”, the health ministry is quoted as saying.
Mexico is going further than any other country in restricting advertising.
The UK, Norway and Quebec province in Canada, all have bans on advertising junk food in children’s television.
However, this has not stopped the adverts appearing in more popular “family” programming. Read more »
SuperluzSME represents Mexico’s Electricians Union
While David Cunliffe suns himself on holiday, contemplating how he will hide his rich prick lifestyle from the seething masses, still more economic good news continues to roll in.
Labour and the Greens are going to have a real problem in fighting against this avalanche of good news and government likely to ask voters why they would put everything at risk.
New Zealand has begun an economic boom that could drive its currency past Australia’s for the first time in four decades, HSBC Bank Australia says.
The bank rates the rebuilding of earthquake-damaged Christchurch – one of three things driving the economy – as an economic force as important to New Zealand as the resources boom of the last decade was to Australia’s economy.
“New Zealand is set for a strong 2014, with the economy already firing on all cylinders,” Adam Richardson and Paul Bloxham of HSBC Bank Australia say in a report.
New Zealand is likely to outperform almost all other OECD economies in 2014, except Chile, Israel and Mexico.
HSBC forecasts gross domestic product (GDP) will expand by 3.4 per cent in 2014, up from 2.8 per cent in 2013.
The New Zealand dollar will rise to 87 US cents by the end of 2014. It was 82.46 US cents at 5pm on Friday. Read more »