The latest election expenses are out and it is quite revealing.
National spent the most, Labour spent less than half of National, and the Greens out spent Labour.
But the real take out is that money doesn’t buy you results. The Greens show that as does Internet Mana.
Labour spent half as much as National on last year’s election campaign and was outspent by the Greens for the first time.
Parties’ election advertising expenses were released yesterday and show Labour spent $1.27 million – slightly less than the Green Party on $1.29 million and half the National Party’s $2.6 million.
National was the biggest spender, followed by the Conservative Party, which was bankrolled by leader Colin Craig and spent $1.9 million. Funded by $3.5 million from Kim Dotcom, the Internet-Mana alliance spent $660,000 while the Internet Party spent a further $320,000. Of the parties in Parliament, United Future spent the least – just under $2000.