Josie Pagani and some academic I’ve never heard of explain the problems that Andrew Little is facing with his relentless negativity.
Jennifer Marshment-Lees, a Auckland University expert in political marketing, says that is one of the problems. “[Little] needs to stop criticising everything the National Government do. The voters voted them in, so if you keep criticising a party that is still relatively popular and respected then you’re criticising the voters.”
She pointed to “peripheral” examples such as the flag as well as bigger issues including the TPP, talking down the economy and Labour’s gloomy response to the return to surplus. “Hitting a government on its main strength is a bit stupid.”
She also pointed to Labour railing against the deployment of trainers to Iraq. “Andrew Little started with negativity and he should have acknowledged it’s a difficult decision for a Prime Minister.” Read more »