In New Zealand a review panel recommended a new rule that ads for chips, chocolate, sugary fizz and other “occasional” foods and drinks must not be displayed ‘in any media or setting where more than 25% of the expected audience are children [under 14]”.
Christmas advertisements are targeted at the family group, specifically family groups with young children. We all know that the magic and excitement of Christmas morning is never as powerful as when you have children in your house. Christmas is about celebration and time together as a family and traditionally that always centres on a shared celebratory family meal.
We have never had a tradition of Christmas foods that are healthy and sugar-free. Somehow slicing the mung bean salad and passing your child a second serving of lentil pudding lacks the excitement of a roast meal with all the trimmings.