I was talking to a Labour person yesterday and they alleged that Sean Topham is doing Victoria Crone’s media. They couldn’t believe it because the media role is absolutely crucial for a successful mayoral campaign, and were wanting to know if this was a serious appointment.
A media person needs to be exceptionally well connected with the media who will be covering the race. They need pre-exisiting relationships with all the important journalists in the area, and they need to be able to turn out press releases that will be published very rapidly. Writing press releases is not that difficult, but getting them published is very difficult if you do not have a good rapport with the media.