Earlier today, the NBR Tweeted
Now, clearly obvious to regular readers of this blog, this announced a satirical opinion piece.
I kind of suspected that this would go wrong, so I decided to write a post about it and sit back.
Question: What do you think could happen when you make a public announcement that someone is dead, but then most people can’t see you are really just kidding, because the article is behind a paywall?
As I expected, the public clarification had to follow.
Kind of takes the steam out of Jock Anderson’s opinion piece about getting your news from Twitter when in the very process of trying to make a buck from Duncan Garner’s Whoopsie last week, they end up using Twitter to fuck it all up themselves.
Had I been the NBR, I would have pulled the piece from behind the Paywall and made sure everyone could see that declaring Duncan Garner dead was just an ironic device. Or a joke, to you and me.