Negative campaigning

Voters dislike negative campaigning…or do they?

The video above was the first attack ad…simple yet effective. It started the war of negative advertising.

Fifty years ago—on the night of Monday, Sept. 7, 1964—an innocent little girl plucking flower petals in a sun-splashed field helped usher in a revolution in American political advertising. The 60-second television spot that featured her disjointed counting exploded, literally and figuratively, all notions of what it meant to effectively persuade voters with paid political advertising.

The little girl counted as she plucked flower petals. Unseen birds chirped happily. As her counting ended, viewers suddenly heard a mission control announcer begin a countdown. As he neared zero, the girl’s image froze as the camera zoomed into her right eye until her pupil filled the screen and was replaced by a nuclear blast and mushroom cloud. As the apocalyptic scene unfolded, President Lyndon Johnson’s reedy drawl entered the spot, ending with the admonition, “we must either love each other or we must die.”

The so-called “Daisy Girl” spot created by Johnson’s New York advertising firm aired only once as a paid commercial during the 1964 presidential campaign. An estimated 50 million voters saw it during NBC’s “Monday Night at the Movies”—the film was “David and Bathsheba.” Another 50 million or more saw it again, or for the first time, later that week when the three television networks aired the unique, powerful spot in their newscasts.

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What does Vote Positive mean?

Serious political watchers have been wondering what the hell Labour’s Vote Positive slogan means.

It basically means nothing at all and does little to motivate voters to vote for them. It is very unconventional as a slogan.

Vote Positive could be put down to Labour being dead set useless and coming up with a seriously dud slogan. 

Vote Positive only makes sense if it is linked to a negative campaign like Dirty Politics. Then it goes from being a dud slogan to something that makes sense.  Read more »

Negative campaigning that makes voters feel guilty never works

There is a Facebook campaign running at the moment, run by the left wing, where people post pictures of themselves explaining why they vote National…they are all nasty.

Here is an example.

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They are even using their children to push their nasty message.

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And just so we get the gist of what they are about here is another one:    Read more »

Totally Gay Campaign Loses to a Drongo

The weak fear negative campaigning. They hide behind bullshit excuses like “People don’t like negative campaigning” or “I will be honourable” or a whole bunch of other gay reasons. If you are running for office and you don’t go negative you are taking away one of your most powerful weapons.

And if you are so gay you won’t hit back when your opponents are bullying you with negative campaigning you deserve to get hammered.

The 2010 election for mayor wasn’t pretty. The Ford campaign questioned whether Smitherman’s past drug use made him unfit for office, though Ford had been charged with marijuana possession and drinking and driving in 1999.

Smitherman didn’t heavily attack Ford’s past on those grounds.

“I campaigned honorably,” Smitherman said. “I’m not a person prone to regret, but I’m reminded of that old adage, ‘Don’t bring a knife to a gun fight.’ I think we were not aggressive enough in exposing his weaknesses that are even more apparent now.”

Rob Ford is a ratbag. He got busted for drunk driving with drugs. His opponent gets beaten up for his own drug use and doesn’t fight back.  Read more »

Liberals attack…hard

This is the Liberals latest attack ad…

I love negative campaigning…that video will hurt because it is true.

DEPUTY Prime Minister Anthony Albanese, Foreign Minister Bob Carr, outgoing Labor Party boss Sam Dastyari have been linked to corrupt former MPs Eddie Obeid and Ian MacDonald in a new series of Liberal Party attack TV ads due to be rolled out across NSW tonight.  Read more »

Some things #Laboursgottalent contenders might say

I’ll just bet the Labour’s got Talent contestants will utter at least a few of these things that losing candidates say:

Some of them will win, but most will lose. So we’ve started taking notes on some sure-fire ways that candidates end up in the latter camp. Here’s a working set of six buzz phrases that almost always guarantee that the candidates uttering them are headed toward defeat.

  1. “I’m running a grass-roots campaign.” This translates to: “I’m not going to raise any money.” Running an effective grass-roots and get-out-the-vote operation is important for a campaign, but winning a competitive [electorate] race requires multiple millions of dollars to make your case in paid advertising.
  2. “The only poll that matters is the poll on Election Day.” This doesn’t guarantee defeat in the upcoming election, but it means you are losing the race at the time and have no empirical evidence to the contrary. It’s up to the candidate to change the dynamic of the race.   Read more »

Sour Susie: When negative attack ads backfire

There is a a truism about negative attack ads…they must be truthful. Kevin Rudd and Labour have had a massive push back over their “Sour Susie” ads:

It turns out that “Sour Susie” is an actress and not a real concerned mum, and that her lifestyle is afar different from that portrayed in the advert.

THE actress mother hired to bag Tony Abbott in a negative Labor TV ad campaign actually lives with her parents, enjoying their gourmet food and wines, while whingeing about the price of Spanish handmade tiles.  Read more »

Political quote of the day

What a cracker of a quote:

In politics attack is the best form of attack. James Carville, who got Bill Clinton elected, said it best: ”If your fist is down your opponent’s throat he can’t say bad things about you.”

The comment was made by John McTernan in an article lamenting Labor’s problem in the Australian election. He makes a good point that applies as much to New Zealand Labour as it does to the ALP.  Read more »

Bringing negative campaigning to the corporate world

Regular readers will know that I love negative campaigning, particularly from the US and Australia. Anyone can successfully run positive campaigns, but it takes a special type of operator, with a pit of darkness, to campaign negatively.

We all know how effective it is in politics so it should be no surprise that negative campaigning is now entering business. Microsoft has hired negative campaigning specialist Mark Penn to assist in going after Google.

Since Mr. Penn was put in charge of “strategic and special projects” at Microsoft in August, much of his job has involved efforts to trip up Google, which Microsoft has failed to dislodge from its perch atop the lucrative Internet search market.

Drawing on his background in polling, data crunching and campaigning, Mr. Penn created a holiday commercial that has been running during Monday Night Football and other shows, in which Microsoft criticizes Google for polluting the quality of its shopping search results with advertisements. “Don’t get scroogled,” it warns. His other projects include a blind taste test, Coke-versus-Pepsi style, of search results from Google and Microsoft’s Bing.

The campaigns by Mr. Penn, 58, a longtime political operative known for his brusque personality and scorched-earth tactics, are part of a broader effort at Microsoft to give its marketing the nimbleness of a political campaign, where a candidate can turn an opponent’s gaffe into a damaging commercial within hours. They are also a sign of the company’s mounting frustration with Google after losing billions of dollars a year on its search efforts, while losing ground to Google in the browser and smartphones markets and other areas.

Microsoft has long attacked Google from the shadows, whispering to regulators, journalists and anyone else who would listen that Google was a privacy-violating, anticompetitive bully. The fruits of its recent work in this area could come next week, when the Federal Trade Commission is expected to announce the results of its antitrust investigation of Google, a case that echoes Microsoft’s own antitrust suit in the 1990s. A similar investigation by the European Union is also wrapping up. A bad outcome for Google in either one would be a victory for Microsoft.

But Microsoft, based in Redmond, Wash., has realized that it cannot rely only on regulators to scrutinize Google — which is where Mr. Penn comes in. He is increasing the urgency of Microsoft’s efforts and focusing on their more public side.

 

The Blood and Guts election

ᔥ The Guardian

So much for hope and yes we can, now it is all about running up and punting the opponent squared in the goolies. ‘The Axe’ looks set to do just that:

Axelrod had good news. According to leaks from the closed-door meeting he assured those present that the campaign was ready and willing to pour tens of millions of dollars into negative ads attacking Romney in key states such as Florida, Virginia and Ohio. Indeed, they have already been doing just that. Masterminded by Axelrod, the Obama campaign has been airing brutal attack ad after attack ad. One of its latest efforts featured Romney singing an off-key version of America the Beautiful.

Finally a pinko that will man up.

Bush had Karl Rove, Bill Clinton had James “the Ragin’ Cajun” Carville and Ronald Reagan and George H. W. Bush both had Lee Atwater. These are men for whom politics is more of a knife fight than a battle of ideals.

Yes that’s what we want…a blood and guts election.

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