Living with a Master of the so called ‘ Dark Arts ‘ or ‘Spin Doctor,’ I have learned a lot about how to frame a situation. This skill is in great demand in advertising and in politics because it is the difference between a product or situation looking positive or negative. In its dishonest form it is called Propaganda because the spin contains lies, cherry picked statistics and omissions of pertinent facts. At its best it simply highlights the truthful positives of the product or situation.
The PPTA in their stance on Charter schools have gone for a very negative and adversarial approach. They have deliberately used statistics that don’t compare apples with apples when talking about funding of Charter Schools for example.They have told all sorts of lies, spun all sorts of stories and tried to destroy the people involved in the new schools. However the worm is starting to turn and the public are starting to see through the negative spin. Labour Party MPs are even defying Andrew Little on the issue by giving their personal support to Maori Education regardless of who provides it.