Labour tried in the last two elections in New Zealand, with Trevor Mallard famously claiming they would win the Twitter campaign.
Ed Miliband also had a “good digital campaign strategy” according to the man who has never won a seat, Andrew Little.
But is Twitter and Facebook the be all and end all for campaigning in the modern era.
I don’t think so and have told many aspiring and existing politician as much. They argue about “engagement” and “connecting” and other gay terms like that, and as yet they haven’t said to me after numerous examples to the contrary that I am right and they are wrong. I have even said as much to the one blogger who monitored social media last election here…whose blog is now silent.
Over the last three months or so, 257 Labour MPs have tweeted, compared with 303 Conservatives. But of the 229 thousand tweets over that time, 49 per cent came from Labour MPs, compared with 31 per cent from the Tories. There may be fewer of them but they’re significantly louder.
Labour MPs are also more mentioned by ordinary Twitter users: 46 per cent of all tweets mentioning an MP mention a Labour member; compared to 36 per cent for the Tories, and a paltry 5 per cent for the Lib Dems (most of which were for Nick Clegg).
Then there’s the ‘hashflags’ (basically a hashtag with a little flag attached, promoted by Twitter itself). Between the 28 April – 5 May, the Labour party hashflag was the most used of all the parties. Around 41 thousand unique users posted the Labour hashflag compared to 27 thousand for UKIP, 15 thousand for Conservative, 10 thousand for Lib Dem and around 8 thousand for the Green Party. Read more »