After surpassing the U.S. as the most obese country in the world in 2013, Mexico is taking action against ads for high-calorie food and soft drinks.
Ads featuring those items will be banned on TV between 2:30 and 7:30 p.m. on weekdays, and between 7:30 a.m. and 7:30 p.m. on weekends. The ads will also be restricted in movie theaters. Mexicans, who have the highest rate of diabetes in the world, are also the worldâ€™s largest consumers of sugary drinks, with an average of 163 litresÂ per person a year.Â
It is only a matter of time before the health nazis start pushing for similar bans here…Duncan Garner will push this hard out for sure, as will water salesman Tony Falkenstein.
Meanwhile Coke and Frucor and other soda manufacturers should prepare themselves for a hammering that their blond, ditzy, PR mavenÂ won’t know what to cope with.
Mexico is restricting television advertising for high-calorie food and soft drinks, as part of its campaign against obesity, the government says.
Such ads will be banned with immediate effect on terrestrial and cable TV between 14:30 and 19:30 on weekdays and between 07:30 and 19:30 at weekends.
Restrictions will also be imposed on similar ads shown at the cinema.
Seventy percent of adults and 30% of children in Mexico are obese or overweight, official figures suggest.
Overall, 40% of commercials for soft drinks, confectionery and chocolates will disappear from TV, in favour of products which “meet nutritional standards”, the health ministry is quoted as saying.
Mexico is going further than any other country in restricting advertising.
The UK, Norway and Quebec province in Canada, all have bans on advertising junk food in children’s television.
However, this has not stopped the adverts appearing in more popular “family” programming. Â Read more »