NZ Herald

Face of the day

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Dorothy Lee Barnett,

A former North Shore woman charged with kidnapping her daughter has been extradited to America.

She is face of the day because after reading the article I realised one thing. I am sexist. Because she was the mother of the baby I immediately assumed she must have had a good reason to do what she did but in fact no such evidence was mentioned in the article. I then asked myself how would I have reacted if it was the Father who had done it? I realised that I would have been furious that he denied the Mother the right to be in her daughter’s life for 20 years. Not only that but she would have had 20 years of heart ache not knowing where her daughter was or if she was safe. I then realised what a horrendous thing it was.

I also have seen the horrible things parents have done to each other after a break up. I have seen them use their children to hurt the other parent. What if this was the ultimate punishment that Dorothy doled out to her husband, the pain of never being a part of his daughters life?

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Face of the day

David Cunliffe

David Cunliffe

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Post election Prebble

The Letter just came in and among some of the more amusing items (ACT has a strong brand?), these items deserve a wider audience?

TVNZ, TV3 and state radio called this election wrong.

The credibility of our news services has taken a huge hit.

Night after night TV and radio told us John Key was a liar.

First “Dirty politics” and then claims of mass surveillance were given not just top billing but saturation coverage.

The news blogs are going to be the big winners.

This election has been the clearest example yet of the main stream media picking a winner and doing everything they could to make it happen.  Radio New Zealand, TV3 and the NZ Herald had nailed their colours to the mast for such a long time, changing gear was no longer possible once they realised they were backing the wrong horse.

Sadly, it’s been seen as a left v right issue, when it’s really been a right v wrong issue.  By picking sides, and as it turned out, very much the losing side, these media organisations have lost customers and credibility.

Look at the numbers for Campbell Live since Hosking joined Seven Sharp.

Look at the NZ Herald subscription numbers while they are desperately trying to push others out at cost to keep their numbers up.

Viewers are turning off.  Paywalls have been postponed.   Read more »

Do disclaimers on native advertising work?

As the NZ Herald and Fairfax move to extend their already considerable investment in native advertising, the advertising made to look like journalism, there is growing evidence that their disclaimers don’t work.

The disclaimers are what news executives like Tim Murphy and Shayne Currie use to justify their extension of native advertising.

While publishers are producing and running sponsored content in greater numbers, one thing they haven’t figured out is how to effectively label their output. Some publishers are particularly overt about it, while others are content with making readers work a little bit harder. And no one’s quite sure which approach works best.

The real challenge is that a lot of those disclosures may not be all that effective. A new study from analytics platform Nudge found that the most common native ad disclosures are actually the least effective at helping readers identify their content as ads. Sponsored content using disclosure techniques like the home page buyout (used, for example, by The Wall Street Journal) and the persistent disclosure banner (used by Slate) were only identified as ads by readers 29 percent of the time.

In contrast, Nudge found that over half of the 100 people it polled were able to to identify ads that featured disclosures within the content itself. In-content disclosures are rare compared to the other techniques, though.

Nudge’s conclusion: Some publishers may be going out of their way to label sponsored content, but readers are barely noticing them, thanks to banner blindness and small labeling. Ben Young, CEO of Nudge, said that this is more than publishers staying honest in the eyes of the FTC. Bad disclosure can actually hurt brands, too. “Effective disclosures mean effective brand recall,” he said.

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Wednesday morning mailbag

Some good work going on out there.  The Ground Crew rules!   Some more coming later today too, but check this one out:

Cam & team,

Seeing the Herald are running an-anti Key line I thought I would provide this Herald analysis for you. Please use / discard as you see fit.

At the start of they election campaign I thought I would analyse both your content and that of the Herald.

You are open and honest about your affiliations, which is why I read you, but the Herald holds itself up as the bastion of the Free Press here in New Zealand.

A Yeah right moment if ever we needed one.

So every day I screen captured the Herald politics headlines and the trend became apparent after only 1 week.

1/ Every story on Key is either negative or connected with dirty politics.
2/ every picture is showing strain / ageing or funny face.
3/ David Cunliffe is taken at his word and NO questioning of anything he says.
4/ Right aligned minor parties are ridiculed, Left aligned are paragons of virtue
5/ Dotcom features almost exclusively as a “white Knight” character. Everything he says is true, everyone else is wrong. Read more »

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Dirty politics derangement syndrome – Wendyl Nissen

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Better grab my box of tissues. Wendyl Nissen has had a big sook in the NZ Herald about wanting to be on the side of angels.

There is a lot of crap out there currently about dirty politics and it’s getting tedious.

Self-important luvvies getting in a tizzy thinking they are important enough to actually be targeted for treatment.

Both Cactus and I confirm they were never paid by anyone to discredit Wendyl Nissen. All posts were a labour of love.

We also add it was a mighty hard task to discredit her anyway as no one discredits Wendyl in print better than Wendyl herself.

 

Wendyl Nissen says that she hasn’t bothered to read the posts on WOBH about her articles, and doesn’t want anyone else to either.

We think she should.  That’s why the team at WOBH want to be helpful for people looking to see what we and other readers have said about Wendyl Nissen’s criticism of various food products and other issues she claims to be an expert in.   Read more »

Big Reveal turns into Big Fraud

David “tainted” Fisher published the smoking gun that “proves” John Key knew about Kim Dotcom around two years before he claims he does.

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From the NZ Herald, somehow presented as news, instead of fiction. The word “allegedly” was used a lot

There are many things I can talk about here.  I can show you tweets of far left anti-Key activists that can’t even swallow this one as truth, for example.

But instead of opinion, let me just throw some hard data out there for discussion.  None of it is alleged

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Herald editorial calls out Winston

Yesterday’s Herald editorial calls time on Winston’s usual political chicanery.

Winston Peters sounds worried, as well he might be. His party has risen in our poll this week but Colin Craig’s Conservative Party remains poised near the threshold. If the Conservatives gain another percentage point or two they will offer National an option to Mr Peters, should National need another supporting party to return to office. John Key would clearly prefer to deal with almost anyone else.

The 8 per cent or so of voters who are planning to put Mr Peters back in Parliament are probably his perennial admirers and impervious to a public appeal, but here is one. Spare the country, please, another round of Mr Peters’ phony post-election routine. We have all seen it before. He makes everyone wait while he plays out a negotiation for no purpose beyond the pleasure he finds in it.

He thinks he is keeping people guessing but it has become tediously obvious what he will do in the end. If the result next Saturday night leaves him in a pivotal position there is no doubt he will put the winning party in power; he would not dare do otherwise.

The only uncertainty is the number of days or weeks he will want to delay the inevitable. New Zealand’s government should not be put at the disposal of somebody like this. Only his supporters can do something about it.

Winston likes the theatre…there are only two shows he won’t perform…a dogs show and no show.

They ought to consider that Mr Peters is nearly 70. It is well past time to retire him.

He has been in and out of Parliament since 1978, longer than any other MP. He has never come to terms with changes to the economy 30 years ago and at this election he is reaching further back to recall the protected prosperity of the 1950s.

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How to put positive spin on dreadful numbers

The NZ Herald has some new numbers from their polling that looks at some key demographics.

But watch how they spin the numbers.

A breakdown of the latest Herald Digipoll results according to gender, location and age shows where the parties are strongest and where they are gaining and losing ground.

Labour’s popularity with male voters has increased, with 21.2 per cent of men supporting it for the party vote, compared to 18.4 per cent last week.

The party’s support among women hasn’t changed much, with 27.8 per cent this week, compared to 28.9 per cent last week.

Those numbers are simply dreadful for Labour. As I said earlier in the week Labour’s internal polling was showing them with a one in front of it and it looks like Digipoll has found the same.

Sure it has increased to barely over 20% and in the territory of Bill English’s dreadful 2002 result. Even thenumbers for women are bad and lower than when David Shearer led Labour. The Herald spins this as positive…Labour’s popularity amongst men is rising…when it is around 20% it can only but rise!   Read more »

Native Advertising: Camouflaged ads that look like news stories

As you have seen, both the NZ Herald (APN) and Stuff (through their newspapers, and Fairfax) are trying to keep the ship afloat by hiding advertising inside stories.   This is a world-wide phenomenon.

Enjoy this primer on Native Advertising:  (If you don’t have time now, check it out later – it is worth your time)

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