The NZ Herald has a revealing article today that explains why they aren’t spending much time covering local body politics. There are simply no clicks in it for them.
Aucklanders are more interested in Kim Kardashian than local body politics, if their Google searches are anything to go by.
Postal voting for New Zealand’s last local elections began on September 20, 2013 and voting closed on October 12.
Auckland searches for the term “elections” relative to total searches reached its 2013 peak between October 6 and 12, according to Google Trends.
Google rated levels of interest from low at one, rising as interest levels go up. Search interest in “elections” went from 22 to 100 in one week.
However, election interest fell short of the relative interest in reality music competition X Factor NZ three months earlier. Read more »