NZ Herald

Native Advertising: Camouflaged ads that look like news stories

As you have seen, both the NZ Herald (APN) and Stuff (through their newspapers, and Fairfax) are trying to keep the ship afloat by hiding advertising inside stories.   This is a world-wide phenomenon.

Enjoy this primer on Native Advertising: ¬†(If you don’t have time now, check it out later – it is worth your time)

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Hypocrisy and the NZ Herald

hypocrites

A reader writes about the NZ Herald’s paid content…you know that terrible thing John Drinnan has been campaigning on Twitter against…ringing people’s bosses trying to get them sacked.

brand insightHi Cam

I was browsing through the Herald online (I know Рmore fool, me Рin my defence, I only read it for the girlie pictures) and came across the new Brand Insight section (launched September 1 and now featured prominently on the front page).

What is a “Brand Insight”? According to the helpful explanatory popup, it’s this:¬†“New Zealand Herald‚Äôs Brand Insight connects readers directly to the leadership thinking of many prominent companies and organisations.”

Sounds terribly worthy, doesn’t it?

Or you could click through to one of the stories, where you’ll find in the small print that¬†Brand Insights are in fact¬†paid content, published on behalf of an advertiser. In a nutshell, this is the Herald’s latest attempt to extract money from advertisers, in what’s called a “native advertising format” (or, as we oldtimers call it, advertorial).

“The high quality content, in line with journalistic standards, is often produced by the company or brand and must be of interest to readers. It is clearly signposted.” Yeah, right.

So how exactly is this different from what WOBH has allegedly been doing, accepting money from companies in return for writing about them?

Oh yeah, “clearly signposted”. Like, “connects readers directly to the leadership thinking of many prominent companies and organisations”.

Sure, that’ll do it.

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Another past it journo has a whinge-fest

John Armstrong is channelling his inner Fran today and whipped out a massive whinge-fest.

Armstrong’s opinion piece gives us a clear picture of how out of touch the press gallery is and also how poorly managed they are, tweet driven group think at it’s worse.

Armstrong is still confused that very few people care about Nicky Hager and there seems to be no discomfort that the emails were stolen but thinks that an email with no connection to a National staffer will damage National, sometime, somewhere with someone in the future at a time undefined…seriously they publish this rubbish. Voters seem more annoyed at journalists than politicians at hijacking our democracy for a German driven vendetta, using stolen goods.

Worse still is not one single journalist has even researched the term “chop, chop”, a term my parents used a lot when I was growing up as have many Kiwi parents. Anyone who has worked in Hong Kong or British territories around the world knows about “chop, chop”…except journalists. Anyone who has been in the armed forces knows what “chop chop” means. Once again the journalists have taken the lazy way out and repeated what Nicky Hager described.

In fact “chop chop” simply means hurry up…in other words Nicky Hager would get the hurry up.

Chop chop” is a phrase rooted in Cantonese. It spread through Chinese workers at sea.¬†It was adopted by English seamen.¬†“Chop chop” refers to “hurry, hurry” and means something should be done now, advance and without any delay. The word “chopsticks” likely originates from this root.¬† ¬† ¬†

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NZ Herald and Internet Mana have no care in the world

Some days ago I ran a story about mobilize.org.nz being promoted as a non-partisan web site by the NZ Herald.  Of course, the web site is an Internet Mana initiative, or more specifically, an Internet Party initiative.  It employs a multi-level-marketing peer-pressure social media kind of reward system if you promise to vote.   The strong inference is, you are expected to vote for Internet Mana.

Judging by previous attempts by Kim Dotcom to game the system, it wouldn’t surprise me if the network of mobile numbers they are collecting is so that they can encourage people “in their tree” to contact their “downlines” to vote. ¬†The more downlines you have, the more likely it is you will get some kind of reward.

Of course, if it talks like a duck, walks like a duck, it’s a duck. ¬†We can all see this.

But the Electoral Commission, which received many complaints over this issue, is taking a “nothing to see here until something actually happens”, and “we have just warned them to be good” kind approach.

This is the letter people have received after having raised this web site and the NZ Herald article (later also promoted via Fairfax)

References to Mobilize in New Zealand Herald Article

Thank you for your enquiry regarding the references to Mobilize in the NZ Herald article entitled ‚ÄėIn early to make your vote count from today‚Äô.¬† The article appeared online and in the hard copy edition.

It is unfortunate that the article appears to have included information about Mobilize and the mobilize website along with information about the Electoral Commission’s advance voting services and website.

The Electoral Commission is in no way associated with the Mobilize initiative and has not endorsed it.¬† We have raised this issue with the NZ Herald and we understand that the NZ Herald website has been amended to remove the Mobilize website reference immediately after that of the Commission. Read more »

Two polls herald Labour’s disaster

Two polls this morning show that Labour’s hope that “Dirty Politics” was going to be their salvation was misplaced.

The NZ Herald/Digipoll is really bad news for them.

National’s polling has barely flickered in the three weeks since the¬†Dirty Politics¬†book was launched and the party could still govern alone on 50.1 per cent in the latest Herald-DigiPoll survey.

Prime Minister John Key told the¬†Herald¬†the results reflected “a huge fatigue factor” with Dirty Politics.

Their July poll was clearly out of whack and the poll has settled back to usual levels.

National support

The full numbers for the Herald/Digipoll are:

Party Support

  • National 50.1% (-0.6%)
  • Labour 23.8% (-0.3%)
  • Green 11.4% (nc)
  • NZ First 6.0% (+1.0%)
  • Maori 0.4% (-0.6%)
  • United Future 0.2% (+0.1%)
  • ACT 0.4% (+0.1%)
  • Mana/Internet 3.5% (+0.1%)
  • Conservative 3.8% (+0.5%)

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Letter to the Herald

Guest post

To the chief reporter:

I have been running my business for the last four years. It has grown to the extent that I was planning to advertise in the Herald to try its effectiveness. We had also used one of your six week trials with the view of subscribing.

However I have become deeply disturbed to see once again the media are using underhanded tactics to sabotage National’s election chances. First we had Hager’s fantasy novel ‚Äúthe hollow men‚ÄĚ, then we had the super snoopers where TV3 taped casual conversations and tried to derail them, then the tea pot tapes and now ‚ÄúDirty Politics‚ÄĚ.

The tea pot tapes were disturbing because even though there was little interest and they were not an important election issue, they were headline news for days. Hager’s latest nonsense book (as with ‚Äúthe hollow men‚ÄĚ) has not been subject to any media investigation to see what is really true and what is just conjecture, it has simply been accepted as gospel. Are you satisfied with this standard of journalism?

This may not be so bad except such underhanded tactics are NEVER used on Labour or the Greens. The media only does it to National. ¬† Read more »

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The Amazing Contortions of the NZ Herald and other journalists

David Farrar points out the utter hypocrisy of the media:

This is the e-mail released by the PM’s Office. Obviously it has impacted Judith Collins, but if you read the whole thing you’ll see it backs something I have said consistently.

Cameron deals with a huge range of people, including Labour MPs, Green MPs, and almost every media organisation in NZ. The book only showed you his interactions with people associated with National, but this e-mail includes media contact with no less than four different journalists. One specific quote:

I am maintaining daily communications with Jared Savage at the Herald and he is passing information directly to me that the Herald can’t run and so are feeding me to run on the blog.

Now let me say again that what Cam says in an e-mail is his interpretation of events. I regard Jared Savage as an excellent investigative reporter. But the e-mail does lead to questions being asked. How is media giving Cam stories, different to a press secretary doing so?

Now again what Cam has written is his¬†interpretation. It may not be the literal truth of what Jared was doing. But here‚Äôs the thing ‚Äď you need to be consistent. If you accept everything in the e-mails written by Cam as the literal truth, then the NZ Herald was feeding stories to Whale Oil, which they could not run in their newspaper. If you do not accept those e-mails as the literal truth, then why would you accept the ones about interactions with people in National as the literal truth?

Is the Herald going to say that everything Cameron wrote about his dealings with us is incorrect, yet everything else is correct?

Will other media subject Herald reporters and editors to the same level of inquiry that they have subjected others named in the hacked e-mails to?

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Wonders will never cease, keyboard interviewer Drinnan actually made a good point

John Drinnan, usually renowned for interviewing his keyboard has actually made a good point in his column yesterday.

It has been intriguing to see the reasoned response of opinion-makers to the Kill the Prime Minister song, and compare it with the witch-hunt against John Tamihere, which led to the broadcaster being sacked from RadioLive.

In this latest case, there have been questions about taxpayer support for the band @Peace, though this was unreasonable since the NZ On Air support was for the band, not the song. There was some chiding over the sexual references to the Prime Minister’s daughter, Steffi Key, and the obligatory cries of FFS. But overall, it was a sane response.

This was in marked contrast to the media storm that blew up over Tamihere, with the left approaching advertisers to withdraw from RadioLive and attacking Tamihere, Willie Jackson and anyone who dared suggest there were freedom of speech issues involved.

That issue came down to whether Tamihere asked the wrong questions of an unnamed young girl who called in to his and Jackson’s radio show over the Roastbusters allegations. While this person – Amy – has disappeared from sight, it appears that she was actually known to the broadcasters. ¬†¬† Read more »

Face of the day

Lucy Lawless

Lucy Lawless

Lawless by name and lawless by nature, Lucy Lawless has given us permission to spy and nark on those linked to the Green and and  Labour party as well as Internet Mana.

She is all for it because apparently it is good for our democracy.

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Labour’s decline continues in latest poll

The NZ Herald/Digipoll is out and Labour’s election continues to slide away with continued dismal poll ratings.

Labour replaced David Shearer for much better poll ratings than these.

National 50.7 (up 0.7)
Labour 24.1 (down 1.1)
Greens 11.4 (down 2.3)
NZ First 5 (up 0.7)
Maori Party 1 (up 0.3)
Internet Mana 3.4 (up 1.3)
Conservatives 3.3 (up 0.7)
Act 0.3 (down 0.3)
United Future 0.2 (down 0.2) ¬† Read more »