NZ Herald

Do disclaimers on native advertising work?

As the NZ Herald and Fairfax move to extend their already considerable investment in native advertising, the advertising made to look like journalism, there is growing evidence that their disclaimers don’t work.

The disclaimers are what news executives like Tim Murphy and Shayne Currie use to justify their extension of native advertising.

While publishers are producing and running sponsored content in greater numbers, one thing they haven’t figured out is how to effectively label their output. Some publishers are particularly overt about it, while others are content with making readers work a little bit harder. And no one’s quite sure which approach works best.

The real challenge is that a lot of those disclosures may not be all that effective. A new study from analytics platform Nudge found that the most common native ad disclosures are actually the least effective at helping readers identify their content as ads. Sponsored content using disclosure techniques like the home page buyout (used, for example, by The Wall Street Journal) and the persistent disclosure banner (used by Slate) were only identified as ads by readers 29 percent of the time.

In contrast, Nudge found that over half of the 100 people it polled were able to to identify ads that featured disclosures within the content itself. In-content disclosures are rare compared to the other techniques, though.

Nudge‚Äôs¬†conclusion: Some publishers¬†may be going out of their way to label¬†sponsored content, but readers are barely noticing them, thanks to banner blindness and small labeling. Ben Young, CEO of Nudge,¬†said that this is more than publishers¬†staying honest in the eyes of the FTC. Bad disclosure can actually hurt brands, too. ‚ÄúEffective disclosures mean effective brand recall,‚ÄĚ he said.

[...] ¬†¬† Read more »

Wednesday morning mailbag

Some good work going on out there.  The Ground Crew rules!   Some more coming later today too, but check this one out:

Cam & team,

Seeing the Herald are running an-anti Key line I thought I would provide this Herald analysis for you. Please use / discard as you see fit.

At the start of they election campaign I thought I would analyse both your content and that of the Herald.

You are open and honest about your affiliations, which is why I read you, but the Herald holds itself up as the bastion of the Free Press here in New Zealand.

A Yeah right moment if ever we needed one.

So every day I screen captured the Herald politics headlines and the trend became apparent after only 1 week.

1/ Every story on Key is either negative or connected with dirty politics.
2/ every picture is showing strain / ageing or funny face.
3/ David Cunliffe is taken at his word and NO questioning of anything he says.
4/ Right aligned minor parties are ridiculed, Left aligned are paragons of virtue
5/ Dotcom features almost exclusively as a “white Knight” character. Everything he says is true, everyone else is wrong. Read more »

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Dirty politics derangement syndrome – Wendyl Nissen

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Better grab my box of tissues. Wendyl Nissen has had a big sook in the NZ Herald about wanting to be on the side of angels.

There is a lot of crap out there currently about dirty politics and it’s getting tedious.

Self-important luvvies getting in a tizzy thinking they are important enough to actually be targeted for treatment.

Both Cactus and I confirm they were never paid by anyone to discredit Wendyl Nissen. All posts were a labour of love.

We also add it was a mighty hard task to discredit her anyway as no one discredits Wendyl in print better than Wendyl herself.

 

Wendyl Nissen says that she hasn’t bothered to read the posts on WOBH about her articles, and doesn’t want anyone else to either.

We think she should.¬† That‚Äôs why the team at WOBH want to be helpful for people looking to see what we and other readers have said about Wendyl Nissen‚Äôs criticism of various food products and other issues she claims to be an expert in. ¬† Read more »

Big Reveal turns into Big Fraud

David “tainted” Fisher published the smoking gun that “proves” John Key knew about Kim Dotcom around two years before he claims he does.

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From the NZ Herald, somehow presented as news, instead of fiction. The word “allegedly” was used a lot

There are many things I can talk about here. ¬†I can show you tweets of far left anti-Key activists that can’t even swallow this one as truth, for example.

But instead of opinion, let me just throw some hard data out there for discussion.  None of it is alleged

Read more »

Herald editorial calls out Winston

Yesterday’s Herald editorial calls time on Winston’s usual political chicanery.

Winston Peters sounds worried, as well he might be. His party has risen in our poll this week but Colin Craig’s Conservative Party remains poised near the threshold. If the Conservatives gain another percentage point or two they will offer National an option to Mr Peters, should National need another supporting party to return to office. John Key would clearly prefer to deal with almost anyone else.

The 8 per cent or so of voters who are planning to put Mr Peters back in Parliament are probably his perennial admirers and impervious to a public appeal, but here is one. Spare the country, please, another round of Mr Peters’ phony post-election routine. We have all seen it before. He makes everyone wait while he plays out a negotiation for no purpose beyond the pleasure he finds in it.

He thinks he is keeping people guessing but it has become tediously obvious what he will do in the end. If the result next Saturday night leaves him in a pivotal position there is no doubt he will put the winning party in power; he would not dare do otherwise.

The only uncertainty is the number of days or weeks he will want to delay the inevitable. New Zealand’s government should not be put at the disposal of somebody like this. Only his supporters can do something about it.

Winston likes the theatre…there are only two shows he won’t perform…a dogs show and no show.

They ought to consider that Mr Peters is nearly 70. It is well past time to retire him.

He has been in and out of Parliament since 1978, longer than any other MP. He has never come to terms with changes to the economy 30 years ago and at this election he is reaching further back to recall the protected prosperity of the 1950s.

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How to put positive spin on dreadful numbers

The NZ Herald has some new numbers from their polling that looks at some key demographics.

But watch how they spin the numbers.

A breakdown of the latest Herald Digipoll results according to gender, location and age shows where the parties are strongest and where they are gaining and losing ground.

Labour’s popularity with male voters has increased, with 21.2 per cent of men supporting it for the party vote, compared to 18.4 per cent last week.

The party’s support among women hasn’t changed much, with 27.8 per cent this week, compared to 28.9 per cent last week.

Those numbers are simply dreadful for Labour. As I said earlier in the week Labour’s internal polling was showing them with a one in front of it and it looks like Digipoll has found the same.

Sure it has increased to barely over 20% and in the territory of Bill English’s dreadful 2002 result. Even thenumbers for women are bad and lower than when David Shearer led Labour. The Herald spins this as positive…Labour’s popularity amongst men is rising…when it is around 20% it can only but rise! ¬† Read more »

Native Advertising: Camouflaged ads that look like news stories

As you have seen, both the NZ Herald (APN) and Stuff (through their newspapers, and Fairfax) are trying to keep the ship afloat by hiding advertising inside stories.   This is a world-wide phenomenon.

Enjoy this primer on Native Advertising: ¬†(If you don’t have time now, check it out later – it is worth your time)

Read more »

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Hypocrisy and the NZ Herald

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A reader writes about the NZ Herald’s paid content…you know that terrible thing John Drinnan has been campaigning on Twitter against…ringing people’s bosses trying to get them sacked.

brand insightHi Cam

I was browsing through the Herald online (I know Рmore fool, me Рin my defence, I only read it for the girlie pictures) and came across the new Brand Insight section (launched September 1 and now featured prominently on the front page).

What is a “Brand Insight”? According to the helpful explanatory popup, it’s this:¬†“New Zealand Herald‚Äôs Brand Insight connects readers directly to the leadership thinking of many prominent companies and organisations.”

Sounds terribly worthy, doesn’t it?

Or you could click through to one of the stories, where you’ll find in the small print that¬†Brand Insights are in fact¬†paid content, published on behalf of an advertiser. In a nutshell, this is the Herald’s latest attempt to extract money from advertisers, in what’s called a “native advertising format” (or, as we oldtimers call it, advertorial).

“The high quality content, in line with journalistic standards, is often produced by the company or brand and must be of interest to readers. It is clearly signposted.” Yeah, right.

So how exactly is this different from what WOBH has allegedly been doing, accepting money from companies in return for writing about them?

Oh yeah, “clearly signposted”. Like, “connects readers directly to the leadership thinking of many prominent companies and organisations”.

Sure, that’ll do it.

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Another past it journo has a whinge-fest

John Armstrong is channelling his inner Fran today and whipped out a massive whinge-fest.

Armstrong’s opinion piece gives us a clear picture of how out of touch the press gallery is and also how poorly managed they are, tweet driven group think at it’s worse.

Armstrong is still confused that very few people care about Nicky Hager and there seems to be no discomfort that the emails were stolen but thinks that an email with no connection to a National staffer will damage National, sometime, somewhere with someone in the future at a time undefined…seriously they publish this rubbish. Voters seem more annoyed at journalists than politicians at hijacking our democracy for a German driven vendetta, using stolen goods.

Worse still is not one single journalist has even researched the term “chop, chop”, a term my parents used a lot when I was growing up as have many Kiwi parents. Anyone who has worked in Hong Kong or British territories around the world knows about “chop, chop”…except journalists. Anyone who has been in the armed forces knows what “chop chop” means. Once again the journalists have taken the lazy way out and repeated what Nicky Hager described.

In fact “chop chop” simply means hurry up…in other words Nicky Hager would get the hurry up.

Chop chop” is a phrase rooted in Cantonese. It spread through Chinese workers at sea.¬†It was adopted by English seamen.¬†“Chop chop” refers to “hurry, hurry” and means something should be done now, advance and without any delay. The word “chopsticks” likely originates from this root.¬† ¬† ¬†

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NZ Herald and Internet Mana have no care in the world

Some days ago I ran a story about mobilize.org.nz being promoted as a non-partisan web site by the NZ Herald.  Of course, the web site is an Internet Mana initiative, or more specifically, an Internet Party initiative.  It employs a multi-level-marketing peer-pressure social media kind of reward system if you promise to vote.   The strong inference is, you are expected to vote for Internet Mana.

Judging by previous attempts by Kim Dotcom to game the system, it wouldn’t surprise me if the network of mobile numbers they are collecting is so that they can encourage people “in their tree” to contact their “downlines” to vote. ¬†The more downlines you have, the more likely it is you will get some kind of reward.

Of course, if it talks like a duck, walks like a duck, it’s a duck. ¬†We can all see this.

But the Electoral Commission, which received many complaints over this issue, is taking a “nothing to see here until something actually happens”, and “we have just warned them to be good” kind approach.

This is the letter people have received after having raised this web site and the NZ Herald article (later also promoted via Fairfax)

References to Mobilize in New Zealand Herald Article

Thank you for your enquiry regarding the references to Mobilize in the NZ Herald article entitled ‚ÄėIn early to make your vote count from today‚Äô.¬† The article appeared online and in the hard copy edition.

It is unfortunate that the article appears to have included information about Mobilize and the mobilize website along with information about the Electoral Commission’s advance voting services and website.

The Electoral Commission is in no way associated with the Mobilize initiative and has not endorsed it.¬† We have raised this issue with the NZ Herald and we understand that the NZ Herald website has been amended to remove the Mobilize website reference immediately after that of the Commission. Read more »