A new report and survey of journalists in New Zealand confirms what everyone hasÂ known for sometime. [Full report embedded below]
There is an inherent and embedded left wing bias in our media.
We asked respondents to rate their political stance on an 11-point scale, with 1 being strongly left-wing, 6 being the centre and 11 being strongly rightwing.
Journalists generally regarded themselves as moderately left-wing.
Sixty-two per cent of respondents rated themselves as somewhere on the left of the political spectrum, 22 per cent placed themselves in the centre and 16 per cent rated themselves somewhere on the right. The mean rating was 5.0, with a standard deviation of 2.0.
Statistical tests revealed no significant relationship between political views and job position.
By contrast, the New Zealand voting population is generally right of centre.
In the 2014 general election, a total of 52 per cent of voters voted for one of the three unambiguously right-of-centre parties: National, Act or Conservative (New Zealand Electoral Commission, 2014).
Wonder no more at left wing bias in our media.
It is now proven.
You have to wonder at the decision making skills of the editors and management though that they left their news outlets promulgate this left wing bias in clear contradiction of their customers own beliefs.
No wonder revenues are falling. When you alienate yourself from your audience you alienate yourself from their money too.Â Read more »