That’s the gist of the argument put forward by the Morgan Foundation:
The Morgan Foundation, started by Gareth Morgan and his family, has made the call in a submission to the Advertising Standards Authority, which is reviewing its code for advertising to children.
Many other submitters are also worried about children being targeted in or around their school environment.
A study released on Wednesday showed schools were surrounded by take-away and convenience stores.
Many of them were decked out in the colours and logos of ice-cream or soft drink brands.
Morgan Foundation general manager Geoff Simmons said that sort of branding should not be near primary schools, nor should billboards advertising junk food.
It was time for the advertising code to be broadened to reflect the way children are bombarded with marketing from many sources, he said.
“In the past we have tended to take a very narrow view of what constitutes junk food marketing to children.
“When we look at the sort of marketing that children actually see it is much broader than the narrow definition of advertising.” Read more »