It turns out that Poms actually like whinging:
“Some people just love to complain – you can’t get away from that fact. But what our results also show is that consumers are sharing information via social media because they genuinely want brands to be better at what they do. The problem comes when brands think they know best. They’re behaving a bit like teenagers, and being too petulant to actually see what’s in front of them,” said Giles Palmer, founder and chief executive of Brandwatch.