Getfrank, our online magazine which originally started as a student’s idea has experienced rapid growth for four years since its launch. As with many online businesses the journey over the last few years has been an incredible learning experience with things changing on a daily basis.
As you may be aware, Getfrank has recently come under some scrutiny from the NZ Bloggers Union. We have always worked to maintain constructive, solid and positive relationships with our contributors who have provided us permission to publish their articles on Getfrank.
Getfrank greatly appreciates feedback from our contributors and readers of the magazine and as such, we are continually looking at how better we can work to provide content that our readership has come to expect and demand from Getfrank.
To our many supporters and partners, can I express our heartfelt thanks for standing beside us on this journey.
If you have any questions or concerns feel free to get in touch. We’re always here.
The arrogance of the man. Pure marketing gooblydegook. If Rich Henry thinks making agreements three years ago and then ignoring the content providers and pocketing money when payments were due providers and thinking that is maintaining “constructive, solid and positive relationships” then he is very much deluded.
I had to contact Rich Henry, and when I did he basically told me to get stuffed tossing agreements made by his organisation out the window.
Since not a single bit of the content of his site is produced by him he essentially owes content providers around $60,000 for the past couple of years and ongoing residuals of $5,000 per month. Without the content providers content he wouldn’t have been able to say “content that our readership has come to expect and demand from Getfrank.”
Rich Henry and Get Frank plus their advertisers and ad booking agents and other business partners are thieves. They take content on false pretenses and they sell that same content to advertisers. Without the content they would have nothing to sell. They are stealing.
It seems that the NZ Bloggers Union will now have to get a little more serious with Rich Henry and Get Frank….perhaps even Shane Bradley. A little exposé into the related companies and their relationships to each other seems to be in order.
Yesterday the content thief, Rich Henry, sent out the sock puppets to run interference for him. Yesgterday I also heard from two of his major contributors saying that they have pulled their content as well. The emails continue to flood in.
His sock puppet too, Keri Henare, started off his little litany of lies on this blog by saying that he was just a third party, unrelated to Rich Henry or his associates. When that was quickly disproven by Companies Office records showing that they were co-directors in a company he then moved onto saying that Get Frank was a customer and Rich Henry was a nice guy. He also failed to disclose he works for Rich Henry’s financial backer and the man behind their advertising Shane Bradley of Adhub and Ideas HQ. It seems that Ideas HQ big idea is to steal content and sell advertising on it.
Further it seems that Keri Henare, the guy with the girls name, has been caught out playing sock puppets and lying before, for Rich Henry’s financial backer, Shane Bradley, who he also does work for. Its like a big circle jerk . Not only that when you look at all his profiles sprayed all over the internet it is clear that there is someseriousCV manipulation going with this guy. Like Rich Henry, Keri Henare, the guy with the girls name, thinks nothing of stealing other peoples content and making money from it. That makes him a thief too, and as we have seen in the comments thread a liar as well. To make matter worse Keri Henare, the guy with the girls name, uses he gamer tag of Glad Wrap. Sounds like him and Rich Henry are regular players of Soggy Biscuit.
Meanwhile the bloggers union continues to spread the message.
Thank goodness we are all obliged to join the bloggers union when we set up a blog or comment on blogs in New Zealand. When I say join, I mean really a looser interpretation of compulsion – all designed for our well being.
Today our union has been alerted to a major case of theft. Even worse, it was by a person who was on the freakshow programme the Apprentice, the NZ version, a smaller sadder version of the US and UK shows. Rich Henry seems to think stealing peoples material is part and parcel for creating a business. Well he has pissed off the wrong person, Whale Oil. Whale and the Bloggers Union are now out for revenge.
Exposure, getting it all out into the open like this is only a worry when you are trying to hide something. Lest I become one of Cameron’s targets in the future, I should really bare all before the war begins. Hmmm, Nah . . . I think I have already done that anyway . . .
One of Cameron’s latest targets is a young Auckland businessman Richard Henry, who may have done a few dodgy things in the past and has certainly recently p*ssed off “the Whale”. I didn’t want to race off and follow the crowd on this subject until I got the other side of the story, so I asked Rich what his take on it was – silence – so I guess Whaleoil strikes again with a scoop, enough to keep him active for a while!
The big who-flung-dung appears to have been made worse by one of his colleagues pretend to write support for him from a “neutral” standpoint and was then found out to be one of his business partners.
Oops! More exposure!
An online campaign by the Whale that specifically targets a website’s contributors and advertisers is not exposure to die FOR, it is exposure to die BY! I would not want to be on the receiving end of one of Cameron’s ANTI-campaigns.
I found it on a site for sad gits [WO: I delinked here] which calls itself New Zealand’s online men’s lifestyle magazine. I do realise that gentle readers are far too clever and well-dressed to be part of this magazine’s demographic. I only mention it because Mr Stratford informs us that the owner of this site uses bloggers’ writing but does not pay them. Unlike the dating advice columnist, whose literary skills will never get him a date, the bloggers concerned can write. Yet they have not received so much as a virtual magnet for their work.
Now I wonder what my final word on Citizen A will be tonight…I wonder.
Self-employed Aucklander Richard Henry should teach a course in management speak. The 26-year-old says he “thrives on the creative industries and robust debate, and aspires to better the world en route to the finer things in life,” and his “entrepreneurial edge, grounded understanding, and core ethics” will get him the top job. Moving forward.
Hmmm…”entrepreneurial edge, grounded understanding and core ethics”. Let’s look at his core ethics.
First up his by-line is “Getting frank is about keeping it direct, honest and evident.” We will be doing just that. I’ll be direct, I’ll be honest and I will produce evidence.
Sometime back in 2007, Rich Henry was setting up Get Frank, an online magazine for blokes. With his partner Mitch Hall, he contacted numerous “content providers”, that is a nice term for people who write stuff. He asked if he could use the occasional article from the content providers. He even had one of his staff discuss financial terms for the use of the material with content providers. That content provider kept the email as terms of their engagement:
From: Mitchell Hall <email@example.com>
Subject: RE: up now…
Date: Thu, 01 Feb 2007 15:33:59 +1300
That is most definitely the plan
In fact, as our advertising grows we will be offering all contributors the chance to take 50% of all advertising revenue from their page(s) on a CPM basis.
I was one of those who was offered these terms. So was Cactus Kate and content was also taken from other content providers such as Kiwiblog. I am yet to go through the whole site but from an email today from Rich Henry, he confirms that in fact 100% of the content of Get Frank is sourced from other content providers and that they provide no content of their own.
Through my own monitoring, I have noticed increased usage of my content. So I decided to have a wee chat with Rich about his site and the use of my content.
Rights other persons may have either in the work itself or in how the work is used, such as publicity or privacy rights.
I had given permission for Get Frank to use my content on a limited basis. But there were no links as required, attribution was tenuous and worse still, he was breaching the non-commercial aspect of my licence agreement. What I didn’t give permission for was for them to make truck loads of cash off my content.
Cactus Kate and Kiwiblog don’t publish specific licencing for their content and as such are protected completely by total copyright provisions. Cactus Kate eventually lost patience with these thieving prats and withdrew her permission for Get Frank to use posts of hers because of the way they were manipulating images on the re-posts.
Get Frank carried extensive advertising, some of it is intercompany related with other enterprises of Rich’s to give the impression he has substantial backing. The advertising on Get Frank is booked by Adhub, who it transpires also an investor, to the tune of over $50,000 in Get Frank.
In my discussions with Rich Henry regarding his breaches of mine and other content providers’ copyright, we discussed just exactly what revenue he was making for Get Frank.
Rich confided in me that revenue for the site exceeds $10,000 per month, or more than $120,000 per annum. All from advertising - and all booked on content that Get Frank doesn’t provide themselves and has lied to those who asked, about the profitability of the earnings derived from the collective “content providers”. Those of you may snigger now that Rich was accepted on to The Apprentice earning that as a paltry sum while making out he is an internet guru. I won’t be so unkind, the Sorcerer is struggling to put together $120,000 to pay his creditors at the moment.
I pointed out to Rich that he was in fact stealing from all of us.
We wrote the content, he took it on the basis he was currently unprofitable and would pay for the content when he made the expected profit, sold advertising on that content and then pocketed the loot without actually paying for the content.
His response to my concerns was as follows;
Good to catch up last week.
I have placed some decent thought into it and have also run past the team here.
Like a number of offshore models rather than publishing unique to getfrank content our value proposition and core model is that we offer contributors a free marketing tool / platform, in which we republish a taste from their full offering to position our contributors as the expert destinations and for some an added extension to their online voice.
As discussed last week the page impressions that we generate for each post in the editorial section a revenue split will be nickle & dime and just chewed up in administration, and with further thought and discussion around our model we’re just not going to be able to derive enough value to justify paying a lump sum for that content either.
Given the massive profile you’ve built over 2010 I fully appreciate that the whole free marketing proposition may be of limited value for you, and fully appreciate your reasoning if you choose to end the contributing relationship.
Please forward this email onto the other bloggers within the union, if they they could please email me direct I’ll be more than accommodating.
It’s been great having you on the site, and if you see any other way we can combine forces definitely let me know.
As you can see I was talking with Rich on behalf of the Bloggers Union which, as you know, is compulsory, and acts on behalf of all bloggers or (as Rich calls us) content providers. I also see it as a duty to other content providers on Get Frank that we collectively ensure compensation for our work.
As you can also see Rich Henry has admitted that not a single piece of his content is provided by him or his team. They take content from others, like me, like David Farrar, like Cactus Kate and numerous other non-blogging contributors, and they put it on their site then sell advertising on our content. They keep all the loot and then when approached about it claim it is all too hard to distribute half the revenue as promised that content providers collectively were offered, thanks for coming, feck off. Well I’ve got news for Rich Henry and it is all bad.
What Get Frank is actually doing is stealing our collective content and selling that which they didn’t produce. Imagine what would happen if say The Listener pretended to be poor and stopped paying for content? Columnists would soon pack up shop and rat the publication out for what they are – thieves.
Old media often bemoans the copy-and-paste habits of bloggers and self-professed citizen journalists, alleging that the “re-reporting” they do is more akin to plagiarism than journalism.
Smarting under these kinds of accusations, the blogosphere eagerly took up a story writer Monica Gaudio posted to her blog Wednesday evening in which she described how a for-profit print magazine called Cooks Source published a 5-year-old post she had penned for the blog Gode Cookery. The article was published without Gaudio’s permission.
A friend who had seen the article wrote to Gaudio congratulating her and asking her how she had gotten the article published in the magazine, which has a circulation of about 20,000. “This was news to me, as I hadn’t ever heard of this magazine before,” she said.
According to Gaudio, she contacted the editor of Cooks Source to inquire about the article (which is about the history of apple pie) and how it managed to appear in the magazine. At one point in the exchange, Gaudio said, the editor asked her what she wanted, and Gaudio replied that she wanted an apology to appear both in the magazine and on the magazine’s Facebook Page, as well as a $130 donation (a sum that equates to about $0.10 per word of the piece in question) to be made to the Columbia School of Journalism.
The editor, who said that she has three decades of experience editing for The Voice, Connecticut Woman Magazine and other publications, responded that since everything on the web is considered “public domain,” Gaudio “should be happy we didn’t just ‘lift’ your whole article and put someone else’s name on it,” a common occurrence on college campuses and elsewhere, she notes. She goes on to say that the article “was in very bad need of editing, and is much better now than it was originally.” In fact, she says, “We put some time into rewrites, [therefore] you should compensate me!”
As it has with other incidents of private injustice — such as the case of Mary Bale, a.k.a the “Cat Bin Lady”— the web sounded its displeasure loudly, flooding the magazine’s Facebook Page with thousands of derisive comments (apparently, the original Facebook Page was hacked and the magazine has since been forced to relocate) and Twitter with the hashtag #CrooksSource.
And what happened to Cooks Source? Well it went tits up after its advertisers abandoned a known thief. Get Frank offered its content providers 50% of the advertising they generate. Whether that is Whaleoil, David Farrar or any of the non-blogger contributors, he owes half the revenue to the content providers.
Now back to Rich Henry. Even if you take his emails and his lackey’s email at face value, he could argue that his site isn’t making money and so he can’t cough up the dosh. There is a slight problem with that, and it is Rich Henry’s propensity to skite.
I launched the site, with 40k of personal loans and 60k of my parents money to see no one visiting and only a couple of months liquidity left.
I came through it by:
Dropping out of fulltime work at PricewaterhouseCoopers to work on the venture fulltime to try and save it. I was very lucky to secure Shane Bradley as an Angel Investor, and three years since the light bulb moment the ventures finally cash flow positive.
We wonder quite where the 100k of start-up capital went, it seems to be an enormous sum to spend on promo girls and sponsor events around town to make Rich look like da’ main man of Auckland online media,
More importantly in October 2008, he acknowledges that the site is cashflow positive. Where were the revenues for the content? Nowhere is where…well, actually they were in Rich Henry’s pocket.
Richard is now 25 and the magazine attracts more than 50,000 readers per month. He describes it as a website for intelligent, professional men.
Nice…he gets the same traffic a month that I get a week and he has the audacity to claim that he was helping me and other content providers like Kiwiblog and Cactus Kate out!!
In March 2009 he was blabbing about his stellar success;
The website is aimed at intelligent, professional men – it has the highest concentration of 18-39 year old male readers in New Zealand, and more than 72% of its audience have a household income over $60k a year, according to Nielsen Online. It has managed to attract long-term premium advertisers such as Continental Car Services and Amstel Premium Beer – not bad for a site that drove its owner to the brink of bankruptcy.
For the first two years, Rich poured all his spare time, money and energy into the project. Winning $5,000 and a trip to Sydney in Nescafe Bigbreak bolstered both his confidence and credibility – and eventually led him to resigning from his day job to devote himself full time to the venture.
Within two months, and with bankruptcy pending, he met Shane Bradley of finda.co.nz, who brought with him resources in the form of both money and contacts. Rich threw himself into completing the content proposition, establishing key commercial relationships, and constructing the re-design of the site.
Now, two years on from that initial meeting, Rich’s passion and confidence are still there and they are beginning to prove well founded.
“We just keep on growing. We started 2008 with 10,000 unique visitors a month. We’re now looking at 70,000 – that’s nearly twice as many people as were at the Big Day Out this year.”
It is hard to believe Rich would ever lack confidence. Completing content proposition…hmmm…I wonder if he actually wrote down on the post-it notes that he is so fond of quoting, that he uses “Steal Content” as the content proposition.
I wonder how his advertisers like Continental Cars, Amstel Premium and Jack Daniels feel about his theft of our content to enable him to fill his pockets. Probably the same way Veuve Clicquot and the NBR felt when they shafted social media in a small competition recently. Nervous. Imagine the innovative and creative ways that New Zealand bloggers could destroy those three brands along with Get Frank?
“I’ve got a million things to do, with a completely open canvas on how to deliver on each one of them. Working for yourself means everyday is an opportunity, and yeah, I’m loving it.”
Yeah, I just bet you are loving it…stealing other people work and fobbing it off to advertisers on pathetic traffic statistics and keeping all the money…I just bet you’re loving it …until now. Sunshine being the best disinfectant on corporate criminals.
In a shock double elimination, the 26-year-old Aucklander and Meena Chaggen were sent packing after the boss, Terry Serepisos, accused them of duplicity.
Duplicity…look it up. If anyone knows duplicity when he sees it that would be Terry Serepisos.
duplicity (countable and uncountable; plural duplicities)
Intentional deceptiveness; double-dealing.
Rich Henry was fired from The Apprentice for duplicity….which is how he conducts business with Get Frank and Adhub.
And don’t you just love Rich Henry’s last word on the Apprentice.
I’ve got my website and that’s just screaming ahead at the moment. I’ve got 25,000 people on the newsletter and that just continues to build. It’s a men’s magazine and we do about 35 articles a week. So yeah, it’s all really exciting.
“We do about 35 articles a week”…..what a liar…duplicitous even.
So what do we do about Get Frank and Rich Henry?
Well, I for one want all of my content taken down. It’s stolen after all. I’m pretty sure that other Blogger’s Union members will request the same. Then I’ll spread it around just what sort of thief Rich Henry is, endeavour to contact every single one of his content providers and show them this page, along with his advertisers. New Zealand mainstream media loves knocking down failed Apprentice contestants on their business failures. Even repeaters get paid for their content, they get pippy when their own content is stolen and re-sold for profit elsewhere. Very pippy. Ask Barry Colman what he thinks of people who steal content.
I really think that he should be providing penalty payments and residuals in compensation for the work he has stolen.
Members must behave with Integrity in all professional and business relationships. Integrity implies not merely honesty but fair dealing and truthfulness.
16. Integrity is a quality of overriding importance for all members of the Institute. Integrity implies not merely honesty but fair dealing and truthfulness. It is members’ adherence to the fundamental principle of Integrity that allows the public to derive their trust in the accountancy profession. It is also the benchmark against which a member must ultimately test all decisions.
17. Integrity can accommodate the inadvertent error and honest difference of opinion. However, Integrity cannot accommodate deceit or subordination of principles, values and standards.
18. Integrity is measured in terms of what is right or just.
19. In the absence of specific rules, standards or guidance, or in the face of conflicting opinions, a member should test their decisions and actions against the following questions:
Am I doing what a person of Integrity would do?
Have I retained my Integrity?
Rule 13 is going to hurt too.
Any member who has reasonable grounds for suspecting defalcation, fraud, dishonesty or other unethical behaviour by any other member is under a duty to make a confidential report immediately to the Chief Executive of the Institute.
Bummer, the Whale will not be the issue here, Rich stole one content provider’s work – who just happens to be a member.
Rich Henry is a thief, a plagiarist and a liar. He is also now blacklisted by the Bloggers Union and anyone associated with him. De-linking and Cease and Desist action is taking place.
Never Fuck with a Blogger (NFWAB) especially if that blogger is me.