Things don’t seem to be going all that well for CNN’s imported pommy ranter Piers Morgan, after it has been revealed the show has been slowly going down the toilet since Morgan started his anti gun campaign.
The show, hosted by anti-gun crusader Morgan, continues to struggle in the Nielsens. And this month, the start of the Michael Dunn loud-music murder trial in Florida has put the issue ofÂ gun controlÂ back in the forefront. February has also produced six of the showâ€™s smallest 10 audiences since it bowed in January 2011.
Tuesdayâ€™s telecast, which included coverage of the uprisings in Kiev and an interview with Rudy Giuliani, drew the showâ€™s second smallest audience to date in the key news demo of adults 25-54 (50,000). It also drew just 270,000 total viewers, according to Nielsen, the showâ€™s ninth smallest gathering ever.
â€śPiers Morgan Liveâ€ť has fallen below the 300,000-viewer mark on seven other occasions in February. And while the Winter Olympics on NBC may be to blame for some of the audience loss this month, â€śPiers Morganâ€ť is drawing just a fraction of the audience attracted by competing shows on CNN and MSNBC.
Opposite â€śPiers Morganâ€ť on Tuesday, â€śThe Kelly Fileâ€ť on Fox News Channel drew 2.07 million viewers (including 354,000 adults 25-54) while MSNBCâ€™s â€śThe Rachel Maddow Showâ€ť attracted 906,000 (including 227,000 in the demo).
â€śPiers Morgan Liveâ€ť isnâ€™t CNNâ€™s only problem in primetime, of course, as the entire lineup has struggled and CNN topper Jeff Zucker has promised that 2014 would be a year of â€śshake up.â€ť On Tuesday from 8 to 11 p.m., the network averaged just 64,000 adults 25-54 â€” not far from its all-time low of 57,000 in May 2000.
Morgan has long been an outspoken critic of U.S. gun laws, but the drumbeat has grown louder in the two years since George Zimmerman fatally shot Trayvon Martin. On his CNN show in December 2012, Morgan got into a heated exchange with gun-rights activist Larry Pratt, asking at one point: â€śYouâ€™re an unbelievably stupid man, arenâ€™t you?â€ť Read more »