David Farrar posted about cost per viewer of some current affairs shows, a post that showed that Russell Brown’s latest incarnation of his mostly boring show gets funding of over $500,000 per annum.
The viewer numbers are pretty appalling, even when you consider some revised figures.
Average viewers per episode (based on Nielsen data):
- Q+A 99,000 – No It’s 70,600 average viewers for the first play and a further 20,500 for the second play so 91,100 over the two plays.
- The Nation 49,000 – No it’s 22,900 average viewers for the first play on the Saturday and a further 34,400 for the second play on Sunday so 57,300 total over the two plays.
- Backbenches 25,400 – No it’s 17,500 average viewers per episode for the first play and a further 2,200 for the second play so 19,700 total over the two plays.
- Media Take 1,900 – No it’s 5,000 average viewers per episode (20 episodes) for the first run and a further 2,400 (13 episodes). As the last season wasn’t repeated in full you can’t really add these two figures together.
My figures are from Neilsen data for late November/early December. I presume Mr Wallington has data for the entire year. It would be great if this was publicly available. I tried to get annual data off NZ on Air but they refused. I am of the view that they should publish average ratings for ever show they fund. Read more »