Simon Lusk

Paid to Win – Simon Lusk’s Guide to Campaigning

Simon Lusk is one of the few full time campaigners in New Zealand who also wins. He is releasing a campaign book chapter by chapter on Amazon.

The first chapter is Start with a Good Candidate….a good chapter for the Labour party to start with.

Paid to Win: A Campaign Professional’s Guide to Winning New Zealand Campaigns

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Did the left actually READ Dirty Politics?

They can’t have.  In it, it has lots of little bits of wisdom.  Rhonwyn Newson writes:

Is this the key passage in Dirty Politics Nicky Hager, Glenn Greenwald and Kim Dotcom should have given attention to before dropping their “bombshells” during the election campaign?

In Chapter One Hager quotes National Party strategist, Simon Lusk, on negative campaigning:

“There are a few basic propositions with negative campaigning that are worth knowing about. It lowers turnout, favours right more than left as the right continue to turn out, and drives away the independents. Voting then becomes more partisan.”

So, they accuse Key of being clean by working through ‘attack blogs’ and not getting any mud on him.  They think this is a good idea, and use an ‘attack author’.  But there is a huge difference.

This blog never pretends to be anything other than what it is.  People do not feel cheated or lied to by coming here.

Not so with Hager and his sycophants.  The claim of independence and balanced journalism was so absurd, nobody believed it from the start.  Had Hager been smart enough to add a few chapters on the left as well, he may have had more credibility.  Surely they had some old and dirty washing they would like to launder at the same time?     Read more »

Paid to Win – Coming soon

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Simon Lusk Photo/ Supplied

Coming Soon from Whaleoil Media

Paid to Win

A Campaign Professional’s Guide to Campaigning in New Zealand

By Simon Lusk

Simon Lusk is New Zealand’s only full time professional political campaign manager. He is paid to win campaigns. This book is a guide for aspiring candidates and campaign managers outlining what works and what does not work in campaigns in New Zealand.

The book will be released for purchase via Amazon as a Kindle Book one chapter at a time.     Read more »

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The advent of political Mega-donors

The best thing about Kim Dotcom pouring millions into this election is that he has set the benchmark for all other parties…and it is the left-wing that has done it.

Previously we have had whinging from unions, Labour and the Greens about donations like that from Tony Astle or from chinese donors…but that was always small beer compared to the union cash, Owen Glenn’s half million to Labour and now Kim Dotcom’s millions to the Internet party.

Labour attacked Simon Lusk for daring to write a paper which some disaffected and myopic Nats leaked to them, where he advocated for the professionalisation of politics. Precisely that which Kim Dotcom is now doing.

We haven’t heard a peep really though from Trevor Mallard about German bagmen, or paid professionals, and nor will we…because when the left do it then everything is ok.

We have now entered an era of big money in politics and there isn’t a damn thing that can be done to stop it. I welcome the advent of this…and quietly snigger at the trap the left has set for themselves.

National though needs to clean out the board and any fool holding positions that hankers for the era of amateurism in politics. They need to go, because like with Rugby Union the inevitable has happened, and it is now time for the professionals. Peter Goodfellow, Alistair Bell and any other office holder who advocated for the “Lusk Clause” in candidate training needs to quit. The party now needs to mobilise and raise proper funds and set up a formalised training programme that recognises true political talent and encourages that.   Read more »

John Armstrong on Internet Mana, cash in politics and where it all leads

John Armstrong starts off by highlighting the prostitution of the left wing to the personal interests of a rich german crook, except for the integrity shown by Sue Bradford:

Sue Bradford may not be everyone’s cup of tea. But the veteran activist and former Green MP deserves credit for her point-blank refusal to be enticed into joining those entranced by the cult of personality otherwise known as Kim Dotcom.

As someone who has spent her adult life going into battle for the poor and the powerless, Bradford is the last person who would doff their cloth cap at someone whom she dubs as a “neo-liberal capitalist millionaire”. She does not mean that as an insult. She sees it simply a statement of fact.

Working in league with Dotcom would be pure anathema for her because he is someone totally incompatible with the ethos which drives the Mana movement.

For Hone Harawira, Mana’s leader, Dotcom is a welcome means to an end, however; namely an electoral pact with Dotcom’s Internet Party..

So Bradford has walked from Mana despite being a founding member of the three-year-old political movement.

Those that remained barely seemed to notice. Their eyes were filled with dollar signs instead.

One familiar face was soon replaced by another. Slipping with ease into her new role as the leader of the fledgling Internet Party, Laila Harre greeted Dotcom’s announcement that he was bank-rolling his political vehicle with a further $3 million as welcome change. For once, a really big cheque was being written for a party on the left, not the right.

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How the media manipulate, the Drinnan case study

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John Drinnan

John Drinnan asked me for an interview…since he and David Fisher seem to think trolling on Twitter is what decent journalists, trained and skilled should spend all day doing you can imagine I was reticent.

He sent through his questions and I and answered them…Here is my reply in full….once you have read that you can go see what John Drinnan did with it…you will note I warned him…publish it all or not at all, and that I would publish it anyway. Apparently there isn’t enough space online to have published in full…seriously that was his answer!

Tue, Oct 22, 2013 at 9:07 PM

From: Cam Slater

To: John Drinnan

I won’t post these questions to my blog until you’ve published them. I’ve taken the liberty of providing substantial as opposed to yes/no answers. Wouldn’t be much of an interview without it I guess. I would prefer them to be published in total or not at all. Thanks.

1. Regarding the Len Brown/Bevan Chuang story – do you have more evidence against Brown to hand.

At the time I’m responding to your interview, yes. Not sure what the situation will be by the time your readers read my answers. More information keeps coming to me. The timeline spans from before his first marriage, his current one, at work, and various extra marital events in addition to Bevan Chuang. It is still my position he is not fit to be Mayor of Auckland. I knew of Bevan Chuang for a good two months, and even the day before I published I didn’t think it was a story worth publishing. Only when we had the undisputed and now verified affidavit did we make it public. This is why everything I know won’t all come out. Some of it is simply not relevant, because it is indeed just personal. But some of it may become pertinent to the public discussion surrounding Len Brown’s Mayoralty. They say that timing is everything, so one of my options is to see where Brown takes this, and just as it all looks like he’s safe and ready to start kissing babies again, I’ll publish the next story.   Read more »

Local Government Success Story – Simon Lusk

8717507Campaign manager and staunch fiscal conservative Simon Lusk managed to pull together a coalition of people to kick out incumbents on the dodgy Hawke’s Bay Regional Council.

The word from Hawkes Bay is that Simon ran a fearless campaign exposing the truth about the ratbag councillors who all got the arse card. No one is ever quite sure how Simon wins campaigns as he reckons publicity gets in the way of fishing and shooting, but some how there huge red signs across Hawkes Bay calling for change, there was a major tractor protest by growers calling for change, a sitting councillor was awarded New Zealand’s Dodgiest Local Body Politician, forty five iwi members spent two days getting the vote out and Simon’s mates all won.   Read more »

Knocking over ratbags, one at a time, kicking Murray Douglas in the goolies

Last week we took down dodgy sxting ratbad Paul Findlay. In the ensuing carnage I missed this article in the Hawkes Bay Today about the sunlight I have been shining on dodgy ratbag and winner of the Whaleoil NZ’s Dodgiest Local Body Politician award, Murray Douglas. Word is he has gone to ground after this attempt to retrieve the situation.

Hawke’s Bay Regional Council election candidate Murray Douglas is rejecting a blogger’s suggestion he is “New Zealand’s dodgiest local body politician”. The blog has been picked up by an opponent, Tom Belford, to use against Mr Douglas. Mr Douglas, an incumbent councillor, described Auckland blogger Cameron Slater’s comments on his past with the Dunedin City Council as “a very painful and personal attack”, which was deliberately synchronised with the distribution of voting papers last week. Mr Slater posted on his website newspaper articles dating back to 1999 tracking Mr Douglas’ departure from Dunedin where he was the city council’s chief executive.  Read more »

Master strategist with the common touch

There is an excellent article about Lynton Crosby in The Telegraph that explains why int he UK and here in New Zealand Labour goes out of its way to attack both Lynton Crosby as well as Mark Textor. Simply put it is because they are good, and way better than anything they can put up.

There is a dirty little secret at the heart of the “scandal” surrounding the Tories’ political strategist Lynton Crosby. But it’s not a conspiracy of silence at the heart of No 10, nor is it a tale of undue influence exercised over politicians to gain advantage for commercial clients. It’s the plain fact that Crosby is actually pretty good at his job.

Just look at how he defused the furore around the Government’s decision not to proceed with plain packaging for cigarettes. Crisply, clearly and definitively, he ruled out any suggestion he had exerted influence; he ruthlessly drew a line under the crisis. What a contrast with David Cameron, whose carefully constructed denials of conversations with Crosby reeked of evasion. No 10 are sticking to the line that the Prime Minister did not want to get into a frenzied scenario in which his every statement was met by journalists with another question. No doubt that was the main motivation, but another one will have been the view that this was another crisis that could be muddled through. The result? A growing sense that murky answers meant mucky business.

The first rule of crisis management is full disclosure. The truth may not set you free, but nothing less gives you a chance. The second rule is that if the facts are going to come out, get them out in one go – don’t let them be dragged from you. No 10 failed, and forced Crosby to give them a masterclass in effective communications,

Has the affair damaged the Australian strategist? Back-room operators are meant to have a low profile, leaving the public stage to their principals. Indeed, it is often said that if they become the story then they have to leave the show. A swift exit means a swift end to a story. This has prompted a change in political attacks. Opponents have calculated that if they can force an effective staffer or consultant out into the open then that person will, in the end, have to go.   Read more »

Drinnan on blogger remuneration

John Drinnan laboriously writes about bloggers and remuneration. Interesting that he didn’t bother to ring me for comment yet felt obliged to use my name to make some sort of point.

Canterbury University senior lecturer in journalism and new media Donald Matheson says bloggers risk being called hypocrites if they accuse professional media about lack of transparency while not declaring payments from other sources.

Really? …does Fran O’Sullivan declare all her other income at the bottom of every article she writes? Does Bernard Hickey? What about Russell Brown’s multiple sources of income. What a sanctimonious twat. Plenty of people in the media do multiple jobs and work on multiple contracts. They also take separate advertising revenue and perform consultancy work, not to mention the lucrative speaking circuit…why the focus on bloggers and what and how they earn money? Everyone else in the media gets paid somehow and no one digs into that.

The only people I need to declare my income to is IRD. Everyone else can get stuffed.   Read more »