Andrew Little has fed a story to their embedded gallery journalist Vernon Small about the requirements for a newÂ chief press secretary.
Expect to see Labour leader Andrew Little in a good light on the 6pm television news – or questions to be asked at the top of his media unit.
Little is advertising for a new chief press secretary to head the party’s media and communications strategy, and the successful applicant is expected to ensure Little appears “in a positive story on the 6pm news at least twice a week”.
Other key targets put emphasis on social media, including 100,000 “likes” for the party’s Facebook page, up from about 38,000 now, and 40,000 “likes” for Little’s Facebook page by the 2017 election. It currently boasts 10,422 “likes”.
Little’s new spin doctor will also be expected to increase Labour’s email contact list to 200,000 by the 2017 general election, from about 87,000 now.
How dumb is that?
This just shows that Labour has learned nothing from the past 6 years. For two elections now they have touted their fantastic ground game, their dominance of social media and even rolled in David Talbot to advise them on this stuff…all to no avail and with results the reverse of what was predicted. How he could even bill Labour for such a losing strategy is beyond me.
What these chumps have not realised is that Facebook likes does NOT equal votes. Slacktivism or Clicktivism is called that for a reason…useless big talking internet warriors who don’t translate the click of their mouse into actions on the ground. Â Â Read more »