Native Advertising: Camouflaged ads that look like news stories

As you have seen, both the NZ Herald (APN) and Stuff (through their newspapers, and Fairfax) are trying to keep the ship afloat by hiding advertising inside stories.   This is a world-wide phenomenon.

Enjoy this primer on Native Advertising: ¬†(If you don’t have time now, check it out later – it is worth your time)

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Chess spotter check mates Kim Dotcom again

Remember the chess tweet that Kim Dotcom sent last time that was, like, completely wrong?

Well, if you like chess, and dislike Dotcom, you’ll like this:

Hello Cam
Apologies for not getting this to you sooner but life gets in the way…and in light of the Whaledump fiasco, I think it is time to submit what I wrote some time ago.
Kim Dotcom (KDC) posted another image of pawns checkmating a king with the heading “Kings tend to forget that they can be checkmated by pawns.”
Let’s not forget this is his second attempt given the first attempt had the board upside down.
I presume this is a not-so-subtle reference to John Key (represented by the black King) about to be / or having been check-mated by Kim Dotcom.
This time the picture has been presented the correct way round but I am curious why the King (John Key) is represented using the black pieces given:
1) black is the natural underdog / defender in chess,
2) white is the naturally dominant or attacking player in chess,
3) but KDC is the defendant in the court cases to date, and
4) according to KDCs version of events the more aggressive player in the whole sorry saga to date has been John Key.
So I think KDC has his colours the wrong way round.¬† But more importantly…let’s look at the board as presented by KDC.
I believe the board has been truncated to create ambiguity as to how the position was arrived at and where the pieces are actually on the board.  (Can anyone else see the irony?)  This is not the traditional way of presenting a chess board and we can only assume the squares at the top of the picture are the edge on which the player deploys the black pieces.  In attempting to be clever and outwit any chess analysts, KDC has merely shown his own lack of knowledge of the game.
In KDCs headline he states “Kings tend to forget that they can be checkmated by pawns” so I will assume there are no other significant pieces on the board, given the emphasis placed on the pawns.¬† However, I suspect¬† truncating the board was intended to conceal there may have been other pieces at play, which he may later call upon to discredit any smart-alec chess analysts.¬† Furthermore, there may have been other pieces that are no longer on the board…more on this later…
What KDC fails to notice is the pawns of themselves could not deliver the checkmate, but were reliant on the presence of the white King, without which checkmate could not have been achieved.  Is this an oblique reference to himself being King?  Manipulating others he sees as pawns?  How prophetic is this tweet?
Anyway putting that aside, to achieve the checkmate as shown the white pawn must have moved onto the black square to the South West of the Black King.¬† Let’s call this square the ‘killer square’.¬† There is no other way this checkmate can have been achieved as depicted.
To move onto the killer square the white pawn either moved forward one space, or the pawn took a black piece that was occupying the killer square.  Given KDC has shown no other pieces, we can only assume his image is complete and there are no other relevant pieces.  This analysis is based on this assumption.
The pawn can not have moved forward one square for the following reasons.¬† For the black King to move to its final position, it must have moved there from a position that was in check in the previous move.¬† The only way for the King to have not illegally moved into check in the previous move and to then move onto its final resting place was for the pawn on the black square beside the white King to have not been there, and that pawn moved forward to put the King into check on the killer square in the previous move.¬† To achieve checkmate from that scenario requires the King to then move itself into its final position in which it can be checkmated, rather than taking the unprotected pawn immediately below it, being the pawn that ends up on the killer square ultimately delivering checkmate.¬† In other words, the black player would have to play like a dunce to end up in that position.¬† Furthermore, this is not a case of the King ‘forgetting’ that pawns can checkmate a King given it was the pawns delivering the vital checks through the sequence of moves.¬† So this can’t be what was intended by KDC.
An alternative analysis shows the white player is the dunce if the pawn was moved forward to deliver checkmate.¬† If the black King was merely hopping from square to square trying to block the promotion of the white pawn (assuming the pawn beside the white King was back one square), the position of the white King is such that white could easily have forced the black King away from the top row, accelerating the advancement of the pawn followed by promotion to a Queen, thereby hastening the ultimate decline of the black King – rather than relying on the black player to play suicide chess.¬† So the alternative conclusion of the white pawn having moved forward one square to deliver checkmate is that the white player doesn’t know what he is doing.¬† I don’t think this was KDCs intent either.¬† However, given KDCs history of chess posts, an own-goal is a very real possibility…
The second alternative is the pawn on the killer square took a black piece that previously occupied the killer square.¬† The only reason a black piece (being one of the Queen, Rook, Knight or Bishop) would take a piece on that square would be to prevent checkmate in black’s previous move.¬† In other words it is a forced move, assuming the player controlling the black pieces knows what he is doing.¬† This threat can only have been delivered by either the white Queen or a white pawn on the killer square (the bishop is ignored given KDC has elected to truncate the board which implies the black square at the top left of the image is irrelevant).¬† Note :¬† any other piece not threatening checkmate requires the black player to voluntarily take a piece that was not threatening checkmate, again being suicide chess which can be dismissed.
If the white piece (now removed) threatening checkmate was a pawn, the black King has voluntarily moved into a suicide position in the previous moves and/or the white player delayed promoting his own piece Рit is the same analysis as above with the pawn having moved forward.  In other words, one of the players has no idea what they are doing, or this is a game between children.  Again we can dismiss this sequence of moves.
The only snesible alternative is the white piece (now removed) threatening checkmate was the Queen.¬† To not move the white Queen immediately to the top row for an earlier checkmate implies a single black piece was protecting both top squares in that column.¬† The only piece that could have protected both crucial squares to enable checkmate as depicted and preventing immediate checkmate with the white Queen was the black Queen positioned on either of the top squares in the left hand column.¬† In other words the white player sacrificed his Queen to enable checkmate.¬† This is the only sensible scenario that gives rise to the checkmate as pictured / described where the King ‘forgets’ about checkmate from pawns assuming this is a game between compos mentis adults.
And here comes the kicker : If this is intended to be an allegorical prophesy from KDC, who is the Queen he intends to sacrifice?¬† Is it Laila Harre?¬† Is it Hone Harawira?¬† Or is it someone else?¬† Despite KDCs best efforts, he clearly doesn’t know anything about chess and/or allegorical prophesies, unless he was intentioanally sending a message with more than one meaning?¬† I doubt that, but time will tell…
P.S.  on a personal note : sorry for the long letter and thanks for reading.  Next time you want to blow away your chess opponent, try the Alekhine defence РI think it would suit your personality style.

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Impertinent questions


My readers have been keeping a close eye on the “Dotcom hacker” stories, and they’ve observed this

Interesting that the TV 1 website has dropped all coverage of last nights theatrics, also Stuff has done the same. The Herald has a watered down piece which mostly is a promo for IMPs policies. TV3 still has the video up, but I bet by lunchtime it will be down. Either these news organizations respond to threats made by Dotcom, or perhaps those in a position of leadership in each organisation have seen the (financial) wisdom of being Kim’s friend.


Why has Stuff removed every reference to these events in their articles & page links?? Even their article on the party launch has been purged of all references to Dotcom.

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Ouch. Stuff up.

Screen Shot 2014-01-19 at 12.40.14 pm

Careful now… don’t mix up those links



Looks like readers are going to better sources of news


Apt avatar you have there Tim.

I recently answered an email interview from the NZ Herald. ¬†One of the questions was along the lines of “Why do you seem to hate the NZ Herald so much?” ¬† Read more »


Stuff’s Latest Hot Travel Deals

Via the Tipline

What is with Stuff these days?

Stuff ups are normally what one would expect from the Herald, but no, for the second day in a row, the “Latest Hot Travel Deals” are anything but …

Travel Deals

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The Fallout continues: Scribe learns a lesson in social media

Following yesterdays story¬†Washed up rapper kicks Ryder while he’s down on Scribbler’s twitter comments, the Herald and Stuff both jumped on the bandwagon today by running their own stories on the rapper desperately trying to claw his way back to relevance. But one thing he needs to learn is that people saying dumb shit on social media never goes unnoticed, ¬†and they will be crucified for it.



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Guest Post – Stuff, It is NOT OK

English: James Deen attending the XBIZ Awards ...

James Deen (Photo credit: Wikipedia)

A Guest Post submitted via the tipline, the author’s name has been withheld by request:

I am a mother, wife and business manager. I won’t name myself here as I do not want my name matched to a google search on the topic of this post.

Last week¬†Stuff¬†repeated an glamified article on porn exploiter James Deen speaking at a University in the US under the headline: “Is this Porn Star Dangerous?

Stuff (and any newspaper they published it in) are a disgrace for two reasons Рthey clearly did no research and YES he is dangerous. Why? Because, by his own admission, he is prepared to assault/torture damaged women for money.

A small amount of research will turn up a particular style of video this man does. It is actions not to different from what Michael Edward Farley has been arrested for in Canada. In one particular piece of “art” (his words – he compares himself to Warhol) he berates a 45kg woman for not paying him money she owes. To get his money’s worth out of her he systematically slaps her many times (about the head and various parts of her body), drags her around rooms by the hair, electrocutes her vagina, penetrates her many times despite her saying NO! (also many times), hits her frequently with an object, strangles her, causes her to vomit, etc and ad nauseum . In another he simulates a bondage rape – with a child like girl who must way all of 40kg. I stopped searching at that point (who would be a film censor?)¬† Read more »

Stuff just as bad as NZ Horrid, maybe their staff are role swapping

It looks like Stuff has caught the Herald Disease.

They really made a hash of their coverage of Shearer’s re-shuffle:



They aren’t even close to approaching the awful job the NZ Herald is doing with digital media.