by Winslow Taggart
WOBH Business Correspondent
The once behemoth Fairfax group are relying on a quasi-DotCom business to prop up their failing business model. In reality, this is selling the golden goose to fund the paper that absorbs the goose’s droppings in the cage.
In five years time, our children will laugh in amazement when we tell them, that once upon a time, people would get information by having someone wake up at 5 in the morning to walk out in the cold to drop bundles of paper into letterboxes. That the news was cluttered with stories that we weren’t interested in, ads that didn’t appeal to our dollars and opinions we didn’t like.
So, the obvious joke is “What do you call the sacking of 1900 journos…. a good start.”
Here’s hoping it’s the Sunday Star Times they butcher over the BusinessDay and Fairfax online folks who tend to get the big picture.
At least Fairfax has TradeMe to help prop up their balance sheet. APN NZ don’t have that luxury despite the cleverness of Shane Bradley and his APN Digital division.
The move to tabloid format for leading Fairfax Australian papers and a paywall for their online papers will be a real eye opener.
As for the Herald, well they’re likely to turn to tabloid format, which is just as well because they’ve been a tabloid in content for long enough. Layoffs in the APN media team won’t be far behind either.