Guest Post – Why Broadcast TV is Broken


The broadcast TV model is broken and it’s unclear if it can ever be fixed. Internet streaming is the culprit – it has given power back to the audience. Here’s why:

The basic business model of TV is to entice you to watch with content – and then rent those eyeballs out in bulk to advertisers.

This all worked well while the general public lined up each night to watch whatever was put in front of them in real time. For decades TV ads were the glam business end of the marketers’ arsenal. They would take an eye-watering budget, produce anything they liked – because anything seemed to work – and congratulate themselves all the way to the award dinners.

The trick to making money is a fine balance between what you spend on programming and the rates those eyeball ratings let you command from advertisers. A TV man’s wet dream is to find some unknown (therefore cheap) content overseas that is an overnight success and has everyone talking in the smoko rooms. Get it wrong and pay top dollar for programmes that nobody watches – and the business model is on the verge of a downward spiral – less eyeballs, less revenue, less to spend on content, and so on round it goes. (Think Campbell Live.) But its not just cost – free content can be fraught too (think Party Political broadcasts), while attractive to some can be too contentious for some advertisers – dropping the cost of an ad at that time slot.    Read more »

Please tell me why I should stay with Sky


So can anyone give me a single reason why I should still have a Sky account?

Don’t say sport, I can stream whatever I want…plus there are multiple sports channels with far more sport than most could consume available on multiple systems including Apple TV, Amazon Fire TV (I have both) plus other systems. ESPN boxing and MMA coverage is superb, plus other sports that are never aired on NZ television, without paying extortionate fees to Sky TV for channels I barely watch.

Don’t say Movies, I can get whatever I want through Netflix, Hulu, HBO and a myriad of other services that in total don’t add up to the cost of even Sky Basic.   Read more »

John Drinnan was wrong but continues to dance on the head of a pin pretending he was right

John Drinnan is more often wrong than right. He likes to interview his keyboard and claim high ethical standards even when he seeks to hound people out of jobs for nothing more than differing from him in their political outlook.

When he gets things wrong does he apologise?

A source said another option canvassed was the notion of a show in the style of Jono and Ben, or Hard Copy. In this column last week – based on a conversation that looked at the review of Campbell Live, I mistakenly attributed this idea to a TV3 document.

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Skinny trougher who wants to tax sugar says we have to be nice to fat sheilas at the same time

Boyd Swinburn really takes the cake.

In an article about how fat sheilas perform in the cot, apparently they are hot in the cot, he tells us that fat shaming is dreadful.

Except this trougher has made it his life’s ambition to bang on about obesity and dream up new ways to tax us all into slim-ness.

Boyd Swinburn, professor of population nutrition at the University of Auckland, said overweight people being portrayed as unattractive on television did little to tackle the growing obesity problem.

“The situation is similar to the fashion industry where models are traditionally stick-thin,” he said. “If all people see on television is beautiful people having sex, it could encourage further low self esteem among those with weight issues.”

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Isn’t competition a beautiful thing?

For years we have been raped by Sky Television…ignored by other television stations…and corralled into consuming content when they decided we should consume it…often months or years after shows were available in other countries.

Not anymore. Netflix is coming…for some of us we have had it for ages…watching content we want to watch, when we want to watch it…all without stupid ad breaks…and at a cost that is sensible.

As a result of Netflix entering the market competitors are dropping their trousers to match pricing.

Lightbox has dropped their monthly subscription fee in response to Netflix announcing its pricing plan ahead of its New Zealand launch tomorrow.

Lightbox announced today it is lowering its price to $12.99, down from $15.   Read more »

Photo Of The Day

Photo: Bruce McBroom / Everet McBroom, a photographer, snapped the image that made Farrah Fawcett an icon. He tells how an innocuous photo shoot — in which Fawcett posed at her Hollywood home in a red swimsuit — resulted in the 1976 poster that wound up plastered on millions of bedroom walls.

Photo: Bruce McBroom / Everet
McBroom, a photographer, snapped the image that made Farrah Fawcett an icon. He tells how an innocuous photo shoot — in which Fawcett posed at her Hollywood home in a red swimsuit — resulted in the 1976 poster that wound up plastered on millions of bedroom walls.

Fawcett Photographer Recalls an Iconic Shoot

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Media trust? Not any time soon

Where America goes we do follow.

Gallup has released research that shows Americans no longer trust their news media.

This is what happens when media cease telling the news and start mounting campaigns, mostly for left wing causes.

Americans’ faith in each of three major news media platforms — television news, newspapers, and news on the Internet — is at or tied with record lows in Gallup’s long-standing confidence in institutions trend. This continues a decades-long decline in the share of Americans saying they have “a great deal” or “quite a lot” of confidence in newspapers or TV news, while trust in Internet news remains low since the one prior measure in 1999.


These results are from a Gallup poll conducted June 5-8.The three major sources of news ranked in the bottom third of 17 different U.S. institutions measured in the poll.

Confidence in newspapers has declined by more than half since its 1979 peak of 51%, while TV news has seen confidence ebb from its high of 46% in 1993, the first year that Gallup asked this question. Gallup’s only previous measure of Internet news was in 1999, when confidence was 21%, little different from today.

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When will TV3 make changes, something has to give



Mark Jennings should have a look at his ratings for the late news which rates pretty well considering Mediaworks put absolutely NO money or resources into it at all.

Jennings seriously needs to answer to shareholders why he thinks a Greenie who lives in Grey Lynn who uses prime time to push an agenda that excites his dinner party guests is the right formula.

Maybe it’s Jennings that needs to go and take a fresh look taken at the leftie agenda that comes out of 3news that condemns it too crap ratings.

Paul Henry is on the payroll who better reflects the public in general and would be good for a ratings jump at 7pm?

Meanwhile Seven Sharp continues to slam them in the ratingsRead more »

Pandering to leftwing conspiracy theories doesn’t help the ratings

John Campbell has built his career on pandering to left wing conspiracy theories…and it isn’t helping his ratings…one little bit.

Regan at Throng explains.

While both 7pm current affairs programs were down on the previous week, Seven Sharp had a week that included the highest Friday night rating the show has ever had. Not only that, it was the fifth highest rating episode they’ve had. At the end of the week, TV One’s 7pm average audience was down 2% to 430,978 viewers per night.

Campbell Live, after starting off well, fell away after their GCSB story resulting in a 9% fall and the average audience for the week ending with 218,138 viewers per night.

campbell-live-vs-seven-sharp-week-17-2014 Read more »

The perils of local content regulations


Canadians are finding out the perils of local content regulations that socialists like to push when demanding more public broadcasting.

I wonder how NZ on Air would go with this?

The federal broadcast regulator wants the naked truth about a couple of porn channels.  Read more »