When you become “a person of interest” to the Whaleoil team, we crawl up your business with a fine tooth comb. ¬†Ok, that’s awful, but you know what I’m getting at.
It was as part of looking into the Internet Party and Alastair Thompson that we’ve noticed something odd about Scoop Media’s web site: scoop.co.nz.
But before I jump ahead of myself, let’s have a look at some hard data using Alexa as an independent source. ¬†Neither Scoop Media nor I have the ability to influence what this service captures about our web sites.
First, this is what Alexa has to say about Whaleoil
That’s about right.
You can see the Len Brown spike, and the subsequent residual audience we have retained from it. ¬†And you can see the dips around Christmas and New Year.
And, when competing against the likes of TradeMe, Google and Facebook, we still come in at 54th most visited site in New Zealand.
Notice our world-wide rank has improved nearly 3000 spots to 43,000-ish. ¬†43,000th most popular site in the world. ¬†Pretty irrelevant to us, but keep that number in mind.
Next, we look at scoop.co.nz ¬† Read more »