TradeMe is in the “Top 10″ worst performance New Zealand stocks. And it’s gone all luke warm and sticky on the site itself
TradeMe will scrap the 55 cent fee it charges for photos on more of its gallery listings as it seeks to persuade people to buy and sell more often on its website.
The company has already scrapped the photo charge for some categories, such as clothing and “home and living”, and changed their format in an effort to make its auction site more visually appealing.
Chief executive Jon Macdonald said other categories, such as toys and sporting goods, were likely to be given the same treatment before Christmas.
“It is a change we are aiming to roll out progressively over the next few months, though it won’t be across the entire business by Christmas. We are aiming to provide a significantly better buying experience.”
TradeMe says it has been trading in line with expectations during the first few months of its new financial year, with annual revenue growth likely to be in the low single digits.
That is despite indications Kiwis’ obsession with the online powerhouse may be declining.
A Colmar Brunton poll out today said Trade Me had slipped nine places to be New Zealand’s “14th most-loved brand”. That pushed it behind Weet-Bix, Fisher & Paykel and Pak’nSave.
Greed and trying to use the golden goose to offset the rest of the Fairfax media empire’s dreadful balance sheets. Read more »