The last front page – Truth June 13, 2013
Georgina Bond has a very good article at NBR on the demise of Truth.
Truth rejuvenation became too hard ‚Äď Horton¬†[Republished with permission]
Plans to rejuvenate the¬†Truth¬†newspaper became too hard, causing its publisher to call time on the struggling tabloid yesterday.
Horton Media chief executive Matthew Horton told NBR ONLINE work had been afoot to restructure the weekly paper over the past six months.
Initiatives included a deal with Countdown to post the paper‚Äôs presence in its supermarkets and selling off one of its websites.
Reformatting plans were also in the pipeline to do away with some of the adult content and related advertising to make¬†Truth¬†more of a ‚Äústandard newspaper‚ÄĚ, Mr Horton says.
‚ÄúBut at the end of the day all these deals took too long and were too hard.”
Mr Horton, who owns a 50% stake in¬†Truth, says the newspaper had continued to lose ground with advertisers and readers over the last few years.
‚ÄúIt had taken a very seedy turn over the last five years and I think that probably cost the paper a lot of sales. ¬† Read more »