I have found watching the ratings between Campbell Live and Seven Sharp incredibly frustrating. Last year, for the first time, TV3 looked competitive at 7pm as TVNZ attempted to revamp their current affairs offering causing viewers to either switch over or switch off. On multiple occasions, John Campbell and his team drew in higher average audiences and looked to be on track to turn the tables on TVNZ who have dominated TV3 with a seemingly stranglehold on 7pm. Sadly, when TVNZ made changes again at the start of 2014, viewers abandoned Campbell Live in favour of the refreshed offering on One. Only once this year has TV3 come within a breath of having a higher average audience and that was back in February. Since then, it’s been one way traffic.
Most would agree that John Campbell’s approach to current affairs comes from a genuine place of advocacy. He’s also very passionate about it. I doubt anyone believes John isn’t genuine in his desire to help New Zealanders who are less fortunate but looking at the ratings, there seems to be a disconnect somewhere.
And then Carlos made this comment on twitter: