Forget a new logo and branding, axe Mike and Hilary

If Mediaworks thinks that launching a confusing new brand and logo will turn around their audience issues, think again.

My mate Regan Cunliffe thinks the problem is more easily fixed.

TV3 is going to have to do more than rename its news if it wants to turn around its ratings fortunes, one commentator says.

Regan Cunliffe, who runs, a TV news and ratings website, said the move to combine 3News with RadioLive to become NewsHub would not be enough to win the 6pm battle with One News.

He said it was not much of a revamp if the same two presenters – Mike McRoberts and Hilary Barry – were fronting the bulletin.

There had been rumours that the pair were for the chop but only the weekend bulletin is to be fronted by new faces.

Carolyn Robinson and co-presenter Simon Shepherd will be replaced by Melissa Davies and Tom McRae for the weekend news spot.

Cunliffe said: “I think they are trying to do what they can to change things up but I can’t see it working for them.”  Read more »

#dirtymedia Mediaworks programme Story breaks multiple laws to illegally obtain an firearm

Heather du Plessis-Allan breaks at least 5 laws, claims public interest to try and get off

Heather du Plessis-Allan breaks at least 5 laws, claims public interest to try and get off

HIGH-PROFILE television presenter Heather du Plessis-Allan is facing the possibility of criminal charges after admitting using fake documentation to illegally purchase a firearm online.

Du Plessis-Allan from TV3 current affairs programme Story confirmed in a radio interview this afternoon that police were investigating the circumstances of how she had managed to purchase online a .22LR bolt-action rifle from Gun City.

The idea of using fake credentials was suggested to Story by Police Association president Greg O’Connor, who like du Plessis-Allan is likely to be facing some tough questions from police who are understood to be unimpressed with the media stunt aimed at highlighting the ease in which members of the public can purchase a firearm online.

In following O’Connor’s suggestion, du Plessis-Allan appears to have committed several offences under the Arms Act, the Crimes Act and the Policing Act 2008 – most notably by signing off her online application to buy the weapon using a fake police officers name.

Under section 48 of the Policing Act a person ‘commits an offence who, without reasonable excuse, and in circumstances likely to lead a person to believe that the person is a Police employee… assumes the name, designation, or description of a Police employee.”   Read more »

The sad state of the New Zealand Media Party

Late yesterday, I wrote

At today’s post-cabinet press conference, Andrea Vance asked the Prime Minister a really pertinent question. What does he think about the allegations that UK Prime Minister David Cameron has had his meat and two veg inside a dead pig’s mouth?


The fact that Vance thought that was the sort of thing that would get her the valuable answers needed to write for her newspaper is bad enough, but it would have died a nice death in the awkward silence of others who were thinking “did she really just ask that?”, if it wasn’t for her tag-team partner and Media Party communications spokesperson, Katie Bradford, spewing it out for all to see on the Twitter machine.

Now we know that Vance and Bradford are now BFFs because Vance will soon be gracing TVNZ’s partially taxpayer-funded payroll with her.   But this tag teaming of the Prime Minister was also picked up by the TV3/Radiolive/Mediaworks stable who are pushing the smear for all it’s worth.   Read more »

TV3 completely confused by e-cigarettes

This morning I came across another startling headling on TV3, ‘E-cigarettes linked to teen smoking – study’.

Yet another case where the headline isn’t supported by the story.

When you read the article, it says:

“…the findings in the Journal of the American Medical Association out on Tuesday (local time) stop short of showing that e-cigarettes cause teens to try other forms of tobacco, and scientists say more research is needed to explore any such link.”

So it doesn’t show e-cigarette use causes teens to move onto cigarette smoking. Of course there’s the chance to call for more research troughing.

Then there’s the kicker from Peter Hajek, professor of clinical psychology at the University of London who said: Read more »

Wrongly Wrongson Wrong Again

Yes, that's right comrades, I have poo on my fingers

Yes, that’s right comrades, I have poo on my fingers

The most wrong person in NZ politics Wrongly Wrongson aka Martyn Martin Bradbury is wrong again.

The other day he blogged:

Heather du Plessis-Allan has turned down TV3’s offer to host their new 7pm show with Duncan Garner so I think management should just go the whole hog and appoint Rachel Glucina to work as Duncan’s co-anchor.

If TV3 are trying to imitate the hate crime against public broadcasting that is ‘Seven Sharp’, then they may as well be totally open to being as sycophantic as ‘Seven Sharp’ and put Rachel in there. She pretends to be a PR person, so she may as well pretend to be a broadcaster as well.

If TV3 were serious about trying to get back their credibility they would put the incredibly talented Paula Penfold in the role, but I fear that’s not what they are aiming for.

My God TV broadcasting has become a ruined nightmare under a Government that wants the people distracted rather than informed.

Read more »

Is the boycott against TV3 working?

Martin Martyn Bradbury and his poo-fingered mate over at Scoop Alistair Thompson are pushing hard for a boycott of TV3 because they axed a non-performing show that happened to employ their leftist mate John Campbell.

After a couple of weeks they are claiming victory for their boycott and imploring everyone to stay with it.

But are they accurate?

Well, of course not. These two are simply the wrongest wrong people in New Zealand.

Regan at Throng explains their errors:

After Campbell Live ended on the 29th of May, a campaign to boycott TV3 was called for. While comparing the average audience per program is one way to look at how things are going over time, in the instance that we’re talking about a blanket boycott of an entire channel by a group of people upset by the removal of a single show, a better way to look at the data is the Channel Share.

The Channel Share represents the percentage of all viewers tuning in to a particular channel. So let’s take a look at the data. This is what TV3’s channel share looks like during the review and then onceCampbell Live ended.

Daily Channel Share Last 8 weeks 5+, 7 Day Moving Average

Daily Channel Share Last 8 weeks 5+, 7 Day Moving Average

On the face of it, it would appear that the channel share has suffered a slight drop in the two weeks following the departure of Campbell Live, but has it? We know there was a surge in viewership during the review so let’s put the last two weeks in the context of a bigger picture. Firstly, let’s look at the last 5 years.   Read more »

The pathetic boycott culture of the left

Righteously indignant left wingers demanded boycotts of South Africa over apartheid in the 1970s and 1980s.

They demanded boycotts over France’s nuclear testing in the pacific in the 1980s and early 1990s.

They demanded boycotts over Royal Dutch Shell for its complicitness over human rights and environmental abuses in West Africa in the 1990s and 2000s.

They constantly demand boycotts over Israeli goods because they don’t like Israel’s tough line on Palestinian terrorists. And if you are an Israeli tennis player then they don’t want you playing tennis in New Zealand.

But now, they demand boycotts because John Campbell’s show didn’t get renewed…

“In breaking news, Campbell Live has been axed!”

It hit me a like bolt as I listened to Willie and Ali on Radio Live in the car. I was just heading up the on-ramp to the Harbour Bridge, looking west towards Watchman Island.

It’s one of the great vistas of automotive Auckland. That swoop up from Herne Bay onto the bridge, that view to the Chelsea Sugar factory, it always gets me. I was just thinking about how radio has been the making of Alison Mau, and of Radio Live’s afternoon session with Willie Jackson. It’s now one of the best things on radio, and it owes as much to Mau getting the push from Seven Sharp as anything.

But thoughts of silver linings were still some time off. I was still in shock, even though we all knew it was probably coming. Being part of Mediaworks, Radio Live’s staff are obviously careful about their outpourings over the matter, but Willie and Ali passed on respect and Mau commiserated, in advance, to the poor saps who will front the re-boot of Campbell Live.

Read more »

The luvvies couldn’t sustain their support for John Campbell for even a week

The luvvies who came out in support of Campbell Live managed to sustain their enthusiasm for the show for … oh…about 3 days.

Throng reports:

This won’t make pleasant reading for some but the ratings for Campbell Live have fallen away since the initial panic at the potential departure of the show from TV3.  Viewers tuned in en masse and gave the early evening current affairs program the boost in the arm that it desperately needed but last night’s episode failed to rise above Friday’s low.

With Monday traditionally being the highest night of the week and Friday the lowest, this doesn’t bode well for the rest of the week as the Mediaworks executives complete their review of the show.



Read more »

A case study in professional journalism

The Grey Party

Laila and the kids

Some of the top financial minds behind New Zealand’s economy are at odds over how to solve the housing problem.

The Reserve Bank’s Deputy Governor has urged the Government to look again at a capital gains tax to deter investors.

Left-wing commentator Laila Harre agrees.

“The reason why I’ve always supported a capital gains tax is because it’s a fundamentally fairer way of taxing income,” says Ms Harre.

But Treasury boss Gabriel Makhlouf says it wouldn’t work.

Seriously now, TV 3 went to Laila Harre to get commentary on Reserve Bank and Treasury professionals’ views.

That would be similar as someone coming to me to for a comment on the decline in tofu quality.

Read more »


TV3 shows brave initial move to respond to decline in traditional broadcast media ratings

TV3 is to chop its Sunday night news bulletin to 30 minutes, in the latest dramatic move to turn its news department into a “news, commentary and conversation” team.

MediaWorks chief executive Mark Weldon is at odds with many among his 200-strong news staff after announcing “bubbles and bagels” to celebrate the launch of Paul Henry – at the same time as Campbell Live staff were being told their programme faced the axe.

“It was just insensitive and inappropriate,” a TV3 news staffer said.

The reduced Sunday news bulletin, starting on May 24, allows TV3 to move its former hour-long mid-week 3rd Degree current affairs programme to early Sunday evening. It is being renamed 3D and will be shortened to 30 minutes.

Duncan Garner and Samantha Hayes remain the presenters. Hayes will also, with David Farrier, present Newsworthy, the renamed TV3 late news programme that will include a significant “digital element”.

In his first major interview since taking the job, Weldon tells the Star-Times Sunday Business today that he was attracted to the MediaWorks position because he found journalists “very real, gritty, honest and dynamic”.

The Campbell Live review, however, was necessary “to improve commercial performance of the 7pm time-slot, after a consistent 10-year trend of ratings decline, with no reversal in the trend.”

The days where we all came home after a hard slog at work to sit down and eat dinner in front of the telly watching the news are long gone.  Yet TV programming has steadfastly refused to admit this.

Sure, we’ve had people nibbling at the edges with a news bulletin and 5:30pm, and then time-shifting for those that don’t get home until after 6pm, but in the end it hasn’t recogised that we all consume news all day long.

TV “news” is rarely anything we haven’t heard or read about earlier in the day.

Print media are equally constrained by having to hold back their content most of today, so it can all be released in the print edition tomorrow.  Not doing so would mean people refuse to buy the paper as it is full of “old news”.

Weldon is being criticised by media dinosaurs and sleepy journos unable or unwilling to change.

But change is coming, and although I’m not entirely on board with Weldon’s ideas, at least he’s showing the courage to try and make the future his own, rather than have it arrive and drag him along kicking and screaming.

– David Lomas, Stuff