TVNZ is set to abandon more than 40 years of history this weekend, as it farewells the TV One brand, renaming the channel TVNZ 1.
The move, announced this afternoon at the network’s new season launch, is part of a wider overhaul, which will see TV2 renamed TVNZ 2 and One News to become 1 News.
It follows a major overhaul by rival broadcaster MediaWorks this year, which saw it ditch the 3 News brand in favour of Newshub,
The cost of doing this will be substantial. This branding is through everything in the whole organisation. The question as to be asked: what is the net benefit? Read more »