At the 2011 election th Electoral Commission made it plain the rules surrounding social media. There was even media coverage at the time of the rules.
The NZ Herald reported:
Twitter and Facebook users face $20,000 fines if they use their accounts to campaign for their favourite party or leader on election day.
Chief Electoral Officer Robert Peden said material posted on social media websites was covered by strict rules which prohibit electioneering on election days.
“People should be aware that if they tweeted on election day to influence how somebody votes they will be breaching the [Electoral] Act and the [Electoral] Commission will take action.”
He said while people could leave websites with campaign material up on election day, they could not add further material or advertise the website.
Pretty clear stuff. It isn’t really feasible for David Cunliffe to claim he wasn’t aware of the rules. They haven’t changed. Read more »