The outrage brigade are at it again, this time it is Toyota who have caved to the whingers on Facebook and Twitter.
A new Toyota Hilux commercial which attracted backlash on social media will no longer be screened, effective immediately.
Toyota New Zealand made the announcement on Sunday saying the decision reflected feedback from members of the public who had been offended.
In the ad, animals are shown to look forward to death at the hands of hunters if it means they get to ride on the back of a Hilux.
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