Yesterday I asked for some help in crowdsourcing what it is that people like about particular origins of utes.
The results were interesting…and the reasoning in the comments was contradictory.
Some said they bought Japanese utes of various makes because of inertia…they always had.
Or reputation, because they used to have a good reputation.
Still others based their purchase decision on personal experience with a brand.
The most interesting comments were what the workers gravitate towards…worker tend to go with what works rather than looks or egos.
But what are the real factors behind buying a ute…we have already established that origin is a factor but not a major factor.