One thing that really gets to me is all the government funded, feel good advertising campaigns designed to do nothing other than show the government is spending my money. This sort of thing was common under Labour, but now it looks like Big Gerry’s been too busy to reign in his Transport Ministry officials. The Taxpayers’ Union has blogged:
The Taxpayers’ Union can reveal that the New Zealand Transport Authority’s ’Drive Social’ campaign cost taxpayers $1,492,395 on advertising, $985,019 on communications and advertising consultancy fees and $301,872 in other related costs. This website alone cost $186,142.
The ‘Drive Social’ campaign was organised by NZTA to educate road-users that they “share the road with other drivers” and instructs them to “be considerate” (we’re not making this up!).
We think that the funds for these sort of self-evident campaigns would be better spent on improving roads or preventing drink driving. The Taxpayers’ Union asked the NZTA to provide cost-benefit analysis of the campaign. Instead, it could only provide us the costs to the taxpayer and ‘media monitoring’ reports. Read more »