The wowsers are out in force again with a gay ad that promotes drinking water instead of beer.
Water is being marketed as a spoof beer brand in the latest campaign aimed to curb problem drinking in New Zealand.
The Health Promotion Agency campaign, which includes television ads, billboards and street posters, begins today and continue until January.
HPA communication and capacity manager Tane Cassidy said water was being marketed in a light-hearted way. That included renaming it Not Beersies, a term audiences were familiar with from previous alcohol awareness campaigns.Â Read more »