MediaWorks Holdings Limited (“MWL”) and Whaleoil have announced the formation of a joint venture to launch a new media brand providing a fresh perspective on news and views. Following on from secret meetings in December 2014 this joint venture has been more than a year in the making.
MediaWorks|Whaleoil will establish a standalone newsroom to deliver fresh and innovative news-casting using all digital formats. Initially focused on news, politics, analysis and commentary, the organisation will benefit from the combined capabilities of two of New Zealand’s leading media brands.
Mediaworks access to unique global content and expertise in news gathering will be complemented by Whaleoil’s unique media presence as New Zealand’s hardest hitting political journalist with an in-depth understanding of New Zealand news audience preferences. The new company will also extend the current MWL news brands including Scout, building a deeper connection between brands, advertisers and audiences.
MediaWorks|Whaleoil will leverage the unmatched promotional platform of MWL’s TV, Radio and Digital assets, which include many of the most well-known and most effective news commentary in New Zealand, and have a combined reach of 3.8 million people (97% of the population). Read more »