It turns out that Poms actually like whinging:
âSome people just love to complain â you canât get away from that fact. But what our results also show is that consumers are sharing information via social media because they genuinely want brands to be better at what they do. The problem comes when brands think they know best. Theyâre behaving a bit like teenagers, and being too petulant to actually see whatâs in front of them,â said Giles Palmer, founder and chief executive of Brandwatch.