Desperate Spin-doctoring

Auckland City spin-doctors are trying very hard to sway public opinion about the Council’s stance on trees. They’re trying so hard that they’ve resorted to issuing a press release on a restorative justice conference!

First off, I think it is hilarious that the Maungakiekie Community Board is going to be wasting its time on a restorative justice conference with someone who destroyed a tree. I wonder if they tried that with Mike Smith after he chainsawed One Tree Hill – it would have been better than Jerry Springer!

But of more interest is the fact that the NZ’s largest local authority, with a very generous communications unit, has to actually issue a press release about the conference. Normally somethink this small would never get to the point of a PR and possible media attention, but tree preservation is the number 1 issue that Auckland City Council is losing on at the moment.

I hate to be the bearer of bad news, but public opinion on this is well and truely entrenched on this one, and the Council will never win while they’re up against the Herald.


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