Language Matters – Indeed!!

David Farrar has blogged about a copy of the paper presented to the recent Labour Party Conference on political language that has ended up in the public domain.

He tried to upload it but couldn't so here it is.

Some highlights:

  • How National set the agenda in 2005, not Labour
  • The media don't create the message, they run with it
  • The need to come up with a new set of phrases such as "We've made mistakes" (would pay to see Helen say that one)
  • How to position National as the "enemies of the people"


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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

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