Language Matters – Indeed!!

David Farrar has blogged about a copy of the paper presented to the recent Labour Party Conference on political language that has ended up in the public domain.

He tried to upload it but couldn't so here it is.

Some highlights:

  • How National set the agenda in 2005, not Labour
  • The media don't create the message, they run with it
  • The need to come up with a new set of phrases such as "We've made mistakes" (would pay to see Helen say that one)
  • How to position National as the "enemies of the people"

 


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