Paywalls and their impact

Guido Fawkes explains what is happening to the Times website and this is before they have even started charging for the paywall. The internet will defeat paywalls. Even ones thought up by Rupert Murdoch. Traffic is king and paywalls diminish traffic.

The “gurus”, and i use that term loosely seem to think that people will pay for what they can obtain elsewhere for nix. To some extent the demise of MSM to the online crowd-sourced world is a phenomenon of their own making. They still charge a premium for advertisements in the hard copy and devalue their online ad spaces to such an extent that they say the models do not work. Advertising isn’t about clicks it is about eyes on impressions.

I don’t know what the future holds for revenue and payment to online content providers, but I know one thing for sure, it isn’t paywalls and it isn’t CPC. Some one smart will crack this nut one day and the existing models will die faster than ever seen before. Mobility, speed and location crowd-sourcing are what the market wants. They don’t care that the picture is imperfect, or the video wobbles, they just want what is happening NOW, and will consume any content that gives it to them, and the less it is edited the better as far as they are concerned. All of that together makes the MSM methods of production and delivery obsolete.

The wall is up at The Times even if payment isn’t required yet. It started on May 24 and traffic has more than halved in the month since. It will probably halve again and then some when the cash register opens…

I’ll wager Danny Finkelstein, who is overseeing the Wapping paywall project, that within 12 months no Times political columnist will have more measurable readers online than Guido. Lunch at the restaurant of his choice…

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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

To read Cam’s previous articles click on his name in blue.