How not to poll

Labour’s polling company, multinational UMR, is in the field right now. Details of the questions and the structure have been leaked to me. If this is the standard of their polling then Labour is in real trouble.

Question 1: You had two votes in that election – one for a party and one for your local electorate candidate. Thinking about your party vote only – which party did you vote for in the general election?

And the order of the possible responses?

  • Labour
  • NZ First
  • ACT
  • Maori Party
  • Green
  • National
  • Other party (please specify):
  • Didn’t vote
  • Unsure
  • Prefer not to say

Talk about leading the respondent.

Question 2: Under MMP you have two votes. One for the candidate in the electorate you live in, and the second for a party. Thinking about this party vote only, if the general election were held today which party would you vote for?

And the order of possible responses? Again leading the respondent.

  • Labour
  • NZ First
  • ACT
  • Maori Party
  • Green
  • National
  • Other party (please specify):
  • Won’t vote
  • Unsure
  • Prefer not to say

No other choices, that is all. LKabour placed first and National placed last, interesting that NZ First is placed second.

Question 3: Please tell us how favourably or unfavourably you view the following politicians.

Respondents are invited to rate Phil Goff vs. John Key and to provide one word to describe John Key. Acceptable ratings are Never heard of, Unsure, Very unfavourable, Somewhat unfavourable,  Somewhat favourable and Very favourable.

Question 4: What do you see as John Key’s positives or strengths? What are his good points as prime minister, if any?

Question 5: What do you see as John Key’s negatives or weaknesses? What concerns do you have about him as prime minister, if any?

Gee, I wonder what they are trying to get there. The rest of the questions are about the economy and the respondents personal circumstances with regard to the economy. With the exception of the last question which is somewhat telling about the state of mind of either Labour or UMR or both.

Last Question: Here are several serious accusations that some people have made in recent years. Please tell me if you think each of these is very likely, somewhat likely or unlikely.

Wait for it……wait….

  • People in the United States of America government either assisted in the 9/11 attacks or took no action to stop the attacks because they wanted the United States to go to war in the Middle East.
  • The United States of America government staged or faked the Apollo moon landing.
  • Scientific claims about climate change and rising temperatures around the world have been deliberately exaggerated
  • Officials in the United States of America government were directly responsible for the assassination of President John F. Kennedy.
  • The United States of America government is withholding proof of the existence of intelligent life from other planets.

Does Labour/UMR think that Climate Change is a global conspiracy and hoax like the Moon Landings? Or George Bush’s factotums destroyed the WTC? It’s laughable.

Of those 5 suppositions only one is a global conspiracy, Climate Change. The rest are delusions of strange people who inhabit the green party and the far left of Labour.

I would suggest that the way these questions are framed would seriously put the result in question. No wonder Labour still thinks that the reason they lost was that the public were hoodwinked by a lying John Key.


Do you want:

  • Ad-free access?
  • Access to our very popular daily crossword?
  • Access to daily sudoku?
  • Access to Incite Politics magazine articles?
  • Access to podcasts?
  • Access to political polls?

Our subscribers’ financial support is the reason why we have been able to offer our latest service; Audio blogs. 

Click Here  to support us and watch the number of services grow.

As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story.  And when he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet.   Cam Slater doesn’t do quiet, and as a result he is a polarising, controversial but highly effective journalist that takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him.  But you can’t ignore him.

39%