Irony Alert

A company that was nominated for a “Sustainable Business Award”….isn’t…sustainable, that is. It’s gone tits up in fact.

A city bike scheme is up for a national business award – despite folding last week.

Nextbike has withdrawn its 170 hire bikes – on which the first 30 minutes of riding was free – after failing to cover costs from advertising.

The company is a finalist for the national award after winning a regional title from the Sustainable Business Network as a promising small emerging business.

Director Julian Hulls said it would be tough securing national honours at an awards dinner in Auckland tomorrow night while all his bikes were in storage.

There is awarning in the next sentence though.

Auckland Mayor Len Brown has asked officials to meet Nextbike to discuss options for some future scheme.

He said last week that cycling had an important part to play in any city’s transport system and the council would welcome any approach from Nextbike so it could examine the company’s business model.

Watch out! Council subsidy courtesy of the ratepayers coming to a failed?business?near you. There is no need to examine its business model, its been proven…to suck. Only a wastrel who can’t control his own credit card would think this is a good idea.