Take that Qantas

Remember Qantas and Jetstar and their appalling behaviour in the wake of the earthquake in Christchurch. I labelled them NOT Mates.

The incompetent fools that run Jetstar are now cutting back on flights to Christchurch, claiming the earthquake has cost them A$15 million!

Quite how they have managed this, when the armies of insurance assessors, humanitarian workers, displaced people and government officials are struggling to get on to the Air NZ flights is hard to comprehend. The Whale warned them of their major blunders in regard to Christchurch.

Clearly the earlier plea of The Whale was not heeded and they have managed to destroy their brand. A loss this big means executive job losses, heads are going to roll.

I have previously given strategic advice on this issue for free and I am willing to take on the task, with access to his team of elite marketing experts. They use techniques that have not been available to the current team. These amazing, cutting edge marketing strategies of “a bit of commonsense” and “being good to your community, wins over the customers and builds the brand” are highly complicated obviously so the fee will be high.

A great business case study for an aspiring MBA here.

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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story.  And when he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet.   Cam Slater doesn’t do quiet, and as a result he is a polarising, controversial but highly effective journalist that takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him.  But you can’t ignore him.