Coca-Cola – Mates

$15 Million Dollar vote of confidence in the dark days.

Whaleoil’s crack marketing team are impressed that the world class, mass consumer brand Coke has had the smarts to invest in Christchurch. Every time a Kiwi opens up a Coke, particularly in Christchurch, they can take pride. Smart marketing byseizing the opportunity to great long term support for Coke in the South Island.

Ironic it is a $15 million dollar investment, in contrast to the Qantas losers who have incompetently lost $15 million dollars since the earthquake.  The damage to the Qantas brand has been in the tens of millions of dollars in New Zealand. If only the Board had heeded Whaleoil’s free advice.

Coke launch today had extensive free media coverage, stories on the lead news bulletin. The Prime Minister was on the news, downing a Coke.

As a pure media stunt the value was worth hundreds of thousands of dollars.

Meanwhile mean nasty old Qantas has yet to put its hand in its pocket. Not Mates.

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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

To read Cam’s previous articles click on his name in blue.