The English Dilemma

No this is not a post about Bill English, it is about Phil Goff – and his English dilemma.

After the recent drop into the 20s in the Roy Morgan poll mainstream media commentators are finally making the comparison between the Bill English 2002 election debacle and the current shambling, crippled campaign of the Labour party, currently being led by Phil Goff.

Massey University political communications commentator Associate Professor Claire Robinson said it was a very similar look to Mr English’s promotional material in 2002, the year he led National to an election drubbing.

He was pictured with a tie but no suit jacket, and adopting a similar hand-in-the-pocket look.

Professor Robinson said the look made Mr English appear too young to be a prime minister.

“Mr Goff is not going to be seen as too youthful, but he’s trying to appear relaxed. It’s trying to humanise him, but when you see the pictures of him and Bill in the same pose, you get the impression they’re trying too hard to present themselves as something they aren’t.”

Political advertising is just like real world advertising, just usually more brutal. Basically the image you see as portrayed has to bear some resemblance to reality. As they say inside the beltway after getting their focus group results and polls, it has to resonate.

Phil Goff’s new look, dyed hair, new walk and cheesy smile doesn’t resonate, it just makes him look like a try hard. So far about the only thing Phil Goff hasn’t done from the 2002 National playbook is step into the ring and get pounded and bloody. Perhaps he is saving that for November 26.


Do you want:

  • Ad-free access?
  • Access to our very popular daily crossword?
  • Access to daily sudoku?
  • Access to Incite Politics magazine articles?
  • Access to podcasts?
  • Access to political polls?

Our subscribers’ financial support is the reason why we have been able to offer our latest service; Audio blogs. 

Click Here  to support us and watch the number of services grow.

As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

To read Cam’s previous articles click on his name in blue.

31%