Keep Calm and Ignore the Polls

Keep calm and ignore the pollsThere is an old adage in advertising, there’s two kinds of people who can make it. Those that can talk about it and those that can do it.

Labour’s adman, “Hutch“, has always been considered as sone who could talk could about it and was never truly respected by his peers as he only ever went where the money was.

But my sources tell me that he is struggling with his new client, the NZ Labour Party, having said of them, “It is difficult to spread glitter on shit!”

At a brainstorming session he boomed out across the spellbound room that what the party needed was a big game-changer.  As he waved his hands in the air he was desperately trying to think of an example.

“Like a Capital Gains Tax!” He exclaims.

“Wow! What a great idea!” cried the Labour Party members present (Trevor?) and that’s how it became policy.

Keep Calm and Ignore the Polls.


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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story.  And when he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet.   Cam Slater doesn’t do quiet, and as a result he is a polarising, controversial but highly effective journalist that takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him.  But you can’t ignore him.

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