Unbranding – Abandoning the Brand

I posted the other day about Labour candidates abandoning their toxic brand. The technical term is unbranding.

Here is an example from Napier, where Stuart Nash is building a personal brand rather than a party brand. He is definitely unbranding Labour.

I feel sorry for Stuart, he can’t win Napier and on current polling under the inept leadership of Phil Goff he won’t be back in parliament. Labour has decided that more capable people like Parekura Horomia, Su’a William Sio, Darien Fenton, Moana Mackey, Rajen Prasad and Carol Beaumont all deserve higher places on the list than him.


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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story.  And when he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet.   Cam Slater doesn’t do quiet, and as a result he is a polarising, controversial but highly effective journalist that takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him.  But you can’t ignore him.