Ridge: I wouldn't vote Labour anyway

Matthew Ridge may well get himself prosecuted.

Former rugby and rugby league star Matthew Ridge could face prosecution and a fine of up to $10,000 for advertising his Greenlane car wash company with a mock election advertisement.

The billboard features a picture of Ridge, an All Black who later captained the Kiwis, and uses a play on words to promote the hand-washing car service: “Say no to Labour – We’ll hand wash your car for $15”.

Ridge says it’s just a play on words and he isn’t standing for Parliament.

But Chief Electoral Officer Robert Peden says it meets the definition of an election advertisement under the Electoral Act and must have a promoter statement. The Electoral Commission also wants to know whether the advertising campaign will run to more than $12,000 because if it does, the promoter of the ad would have to register as a third party.

I like his retort though:

Ridge said yesterday the ad was just a parody. “It’s just a bit of fun. I think anybody that’s got half a brain will see that ‘hey look, it’s tongue-in-cheek’.”

He said it wasn’t meant to be “Don’t vote for Labour” though he added that if it doubled as that he would be quite happy “because I wouldn’t vote for Labour anyway”.

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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

To read Cam’s previous articles click on his name in blue.