Armstrong on Labour No-Campaign Campaign

John Armstrong doesn’t buy Labour’s spin:

However, Goff’s failure to front a campaign launch gives Key a free hit. The Prime Minister can question why the public should have any confidence in Goff’s ability to do his job when his own party lacks confidence in him.

Election campaigns are an audition for the job of prime minister. That is why parties showcase their leader’s strengths in front of an audience of clapping and cheering supporters. Such rallies demonstrate the party’s faith in its leader. It is an opportunity to make the leader look like a winner.

Labour has not ruled out some kind of ra-ra rally later in the campaign. However, by trying to push the issue of leadership into the background before the campaign has barely begun, it is effectively hoisting the white flag on a crucial factor shaping voter choice.

This is why I don’t see National’s vote tanking. Labour are offering nothing and National won’t make too many mistakes, if any at all. National are very disciplined.


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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

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