Body language matters

Body language matters a lot. This is of course old news. But some politicians just don’t get it. They think just by saying things that the message will resonate, but it will only get through of the words match the body language.

When delegates at the Labour Party conference were asked about their leader, Ed Miliband, many opined that he was “weird”? Was it his body language? “Undoubtedly,” said Borg. “He has hesitant, jerky, undynamic body language and the funny voice. People would forgive all that if he spoke to people properly. But when he addresses Cameron, it’s always in an antagonistic way. Cameron is then entitled to be sarcastic and contemptuous, which is why Ed Miliband never wins.”

Borg sighs sympathetically. “Miliband doesn’t get even the last seven per cent right. He’s the full package of unattractiveness.” Memo to Labour Party HQ: time for some Positive Body Training pronto. If you can fake subconscious behavioural nuances, you can fake anything.

This is exactly the same problem that Phil Goff has. He has changed his way of speaking and now sounds whiny and repetitive as he tries to deliver his sound bites from side to side at stand-ups.

The impression he leaves everyone with is that he is a side-show clown game. His head bobble backwards and forwards and he spits out his platitudes. It doesn’t look genuine, it looks wooden and rehearsed and that is because he is, both.


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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story.  And when he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet.   Cam Slater doesn’t do quiet, and as a result he is a polarising, controversial but highly effective journalist that takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him.  But you can’t ignore him.